Clicksend Increases SMS Pricing for 150k+ Messages Tier by 4.7%, Raising Cost from $0.0086 to $0.0090 per SMS
What happened
Between the Apr 25, 2024 and Jul 1, 2024 captures of Clicksend's pricing page, Pulse recorded 7 changes: SMS dedicated number monthly fee increased from $1.60 to $1.67 per month (4.4% increase); SMS pricing increased for 50k or more messages tier from $0.0116 to $0.0121 per SMS (4.3% increase); SMS dedicated shortcode monthly fee increased from $930.32 to $968.75 per month (4.1% increase); SMS pricing increased for 150k or more messages tier from $0.0086 to $0.0090 per SMS (4.7% increase); SMS pricing increased for Under 5k messages tier from $0.0240 to $0.0250 per SMS (4.2% increase); SMS dedicated shortcode setup fee increased from $930.32 to $968.75 (4.1% increase); SMS pricing increased for 5k or more messages tier from $0.0172 to $0.0179 per SMS (4.1% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Growth at $0.02 per SMS, Enterprise at $0.01 per SMS, Boost at $0.03 per SMS, Scale at $0.01 per SMS and Toll Free Number at $3.47.
Clicksend's previous recorded change was "Clicksend Reduces SMS Dedicated Shortcode Setup Fee by 2.8%, Lowering Cost from $957 to $930.32" (Q1 2024). Clicksend has been tracked since 2024-10-01.
In the same window Klaviyo also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Price+4%$1.60$1.67 per month
- SMS · Price+4%$0.0116$0.0121 per SMS
- Dedicated Shortcode · Price+4%$930.32$968.75 per month
- SMS · Price+5%$0.0086$0.0090 per SMS
- SMS · Price+4%$0.0240$0.0250 per SMS
- Dedicated Shortcode · Price+4%$930.32$968.75
- SMS · Price+4%$0.0172$0.0179 per SMS
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Price | $1.60 | $1.67 per month | +4% |
| SMS | Price | $0.0116 | $0.0121 per SMS | +4% |
| Dedicated Shortcode | Price | $930.32 | $968.75 per month | +4% |
| SMS | Price | $0.0086 | $0.0090 per SMS | +5% |
| SMS | Price | $0.0240 | $0.0250 per SMS | +4% |
| Dedicated Shortcode | Price | $930.32 | $968.75 | +4% |
| SMS | Price | $0.0172 | $0.0179 per SMS | +4% |
Values as written on Clicksend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clicksend's pricing page (clicksend.com) from Apr 25, 2024 and Jul 1, 2024; the change is marked on the page, where price reads $1.60 and then $1.67 per month.
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The two full-page captures with this change marked up are free with an account.
Clicksend, the last 90 days
Full history- Q1 2025increaseClicksend Implements Price Increases Across SMS Tiers and MMS Toll Free Numbers, Notably Raising SMS Under 5k by 1.7%
- Q4 2024packagingClicksend Reduces Dedicated SMS/MMS Number Pricing by 10.1% to $3.11/month
- Q3 2024increaseClicksend SMS Dedicated Number Monthly Fee Jumps 107% from $1.67 to $3.46, Significantly Impacting Pricing Structure
- Q2 2024increaseClicksend Increases SMS Pricing for 150k+ Messages Tier by 4.7%, Raising Cost from $0.0086 to $0.0090 per SMS · this change
- Q1 2024decreaseClicksend Reduces SMS Dedicated Shortcode Setup Fee by 2.8%, Lowering Cost from $957 to $930.32
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- KlaviyoJan 12Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- KlaviyoJan 12Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
- KlaviyoJan 12Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
Questions about this change
Did Clicksend raise prices in July 2024?
Yes. Pulse captured Clicksend's pricing page on Apr 25, 2024 and again on Jul 1, 2024 and recorded 7 price increases: $1.60 → $1.67 per month (+4%); SMS: $0.0116 → $0.0121 per SMS (+4%); Dedicated Shortcode: $930.32 → $968.75 per month (+4%); SMS: $0.0086 → $0.0090 per SMS (+5%); SMS: $0.0240 → $0.0250 per SMS (+4%); Dedicated Shortcode: $930.32 → $968.75 (+4%); SMS: $0.0172 → $0.0179 per SMS (+4%).
What changed on Clicksend's pricing page between Apr 25, 2024 and Jul 1, 2024?
Price: $1.60 → $1.67 per month (+4%); SMS price: $0.0116 → $0.0121 per SMS (+4%); Dedicated Shortcode price: $930.32 → $968.75 per month (+4%); SMS price: $0.0086 → $0.0090 per SMS (+5%); SMS price: $0.0240 → $0.0250 per SMS (+4%); Dedicated Shortcode price: $930.32 → $968.75 (+4%); SMS price: $0.0172 → $0.0179 per SMS (+4%). Pulse compared the captures it took on Apr 25, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Clicksend change its pricing?
Pulse recorded 1 other pricing-page change for Clicksend in the 90 days before this one; the previous change was "Clicksend Reduces SMS Dedicated Shortcode Setup Fee by 2.8%, Lowering Cost from $957 to $930.32" in Q1 2024; Clicksend has been tracked since 2024-10-01.