Clicksend Implements Price Increases Across SMS Tiers and MMS Toll Free Numbers, Notably Raising SMS Under 5k by 1.7%
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Clicksend's pricing page, Pulse recorded 6 changes: MMS Toll Free Number (previously Dedicated Number) increased from $3.11 to $3.15 per month (1.3% increase); SMS base price increased from $0.0083 to $0.0084 per text (1.2% increase); SMS pricing tier '150k or more' increased from $0.0083 to $0.0084 per SMS (1.2% increase); SMS pricing tier 'Under 5k' increased from $0.0232 to $0.0236 per SMS (1.7% increase); SMS pricing tier '5k or more' increased from $0.0167 to $0.0169 per SMS (1.2% increase); SMS pricing tier '50k or more' increased from $0.0113 to $0.0114 per SMS (0.9% increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Jul 6, 2026) lists Growth at $0.02 per SMS, Enterprise at $0.01 per SMS, Boost at $0.03 per SMS, Scale at $0.01 per SMS and Toll Free Number at $3.47.
Clicksend's previous recorded change was "Clicksend Reduces Dedicated SMS/MMS Number Pricing by 10.1% to $3.11/month" (Q4 2024). Clicksend has been tracked since 2024-10-01.
In the same window Klaviyo also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- MMS, Toll Free Number · Price+1%$3.11$3.15 per month
- — · Price+1%$0.0083$0.0084 per text
- SMS · Price+1%$0.0083$0.0084 per SMS
- SMS · Price+2%$0.0232$0.0236 per SMS
- SMS · Price+1%$0.0167$0.0169 per SMS
- SMS · Price+1%$0.0113$0.0114 per SMS
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| MMS, Toll Free Number | Price | $3.11 | $3.15 per month | +1% |
| — | Price | $0.0083 | $0.0084 per text | +1% |
| SMS | Price | $0.0083 | $0.0084 per SMS | +1% |
| SMS | Price | $0.0232 | $0.0236 per SMS | +2% |
| SMS | Price | $0.0167 | $0.0169 per SMS | +1% |
| SMS | Price | $0.0113 | $0.0114 per SMS | +1% |
Values as written on Clicksend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clicksend's pricing page (clicksend.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where mms, toll free number price reads $3.11 and then $3.15 per month.
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The two full-page captures with this change marked up are free with an account.
Clicksend, the last 90 days
Full history- Week 1, 2026increaseClicksend raises Toll Free Number monthly fee to $3.36
- Q3 2025increaseClicksend Increases SMS Pricing for '5k or More' Tier by 5.7%, Now $0.0185 per SMS
- Q2 2025increaseClicksend Raises SMS Pricing for '50k or More' Tier by 4.4%, Now $0.0119 per SMS
- Q1 2025increaseClicksend Implements Price Increases Across SMS Tiers and MMS Toll Free Numbers, Notably Raising SMS Under 5k by 1.7% · this change
- Q4 2024packagingClicksend Reduces Dedicated SMS/MMS Number Pricing by 10.1% to $3.11/month
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- KlaviyoJan 12Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- KlaviyoJan 12Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
- KlaviyoJan 12Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
Questions about this change
Did Clicksend raise prices in April 2025?
Yes. Pulse captured Clicksend's pricing page on Jan 1, 2025 and again on Apr 1, 2025 and recorded 6 price increases: MMS, Toll Free Number: $3.11 → $3.15 per month (+1%); $0.0083 → $0.0084 per text (+1%); SMS: $0.0083 → $0.0084 per SMS (+1%); SMS: $0.0232 → $0.0236 per SMS (+2%); SMS: $0.0167 → $0.0169 per SMS (+1%); SMS: $0.0113 → $0.0114 per SMS (+1%).
What changed on Clicksend's pricing page between Jan 1, 2025 and Apr 1, 2025?
MMS, Toll Free Number price: $3.11 → $3.15 per month (+1%); price: $0.0083 → $0.0084 per text (+1%); SMS price: $0.0083 → $0.0084 per SMS (+1%); SMS price: $0.0232 → $0.0236 per SMS (+2%); SMS price: $0.0167 → $0.0169 per SMS (+1%); SMS price: $0.0113 → $0.0114 per SMS (+1%). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Clicksend change its pricing?
Pulse recorded 1 other pricing-page change for Clicksend in the 90 days before this one; the previous change was "Clicksend Reduces Dedicated SMS/MMS Number Pricing by 10.1% to $3.11/month" in Q4 2024; Clicksend has been tracked since 2024-10-01.