Clicksend Reduces SMS Dedicated Shortcode Setup Fee by 2.8%, Lowering Cost from $957 to $930.32
What happened
Between the Jan 25, 2024 and Apr 25, 2024 captures of Clicksend's pricing page, Pulse recorded 7 changes: SMS Dedicated Shortcode setup fee decreased from $957.00 to $930.32 (2.8% decrease); SMS pricing decreased for '5k or more' tier from $0.0177 to $0.0172 per SMS (2.8% decrease); SMS Dedicated Number decreased from $1.65/month to $1.60/month (3.0% decrease); SMS pricing decreased for '50k or more' tier from $0.0119 to $0.0116 per SMS (2.5% decrease); SMS pricing decreased for 'Under 5k' tier from $0.0247 to $0.0240 per SMS (2.8% decrease); SMS Dedicated Shortcode monthly fee decreased from $957.00/month to $930.32/month (2.8% decrease); SMS pricing decreased for '150k or more' tier from $0.0088 to $0.0086 per SMS (2.3% decrease). Pulse files it as a pricing change (price decrease) with a downward direction. Pulse's latest capture (Jul 6, 2026) lists Growth at $0.02 per SMS, Enterprise at $0.01 per SMS, Boost at $0.03 per SMS, Scale at $0.01 per SMS and Toll Free Number at $3.47.
Clicksend's previous recorded change was "Clicksend Raises SMS Pricing Across Multiple Tiers, Most Notably from $0.0242 to $0.0247 for Under 5k Tier" (Dec 2023). Clicksend has been tracked since 2024-10-01.
In the same window Klaviyo also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Dedicated Shortcode · Price−3%$957.00$930.32
- SMS · Price−3%$0.0177$0.0172 per SMS
- — · Price−3%$1.65/month$1.60/month
- SMS · Price−3%$0.0119$0.0116 per SMS
- SMS · Price−3%$0.0247$0.0240 per SMS
- Dedicated Shortcode · Price−3%$957.00/month$930.32/month
- SMS · Price−2%$0.0088$0.0086 per SMS
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Dedicated Shortcode | Price | $957.00 | $930.32 | −3% |
| SMS | Price | $0.0177 | $0.0172 per SMS | −3% |
| — | Price | $1.65/month | $1.60/month | −3% |
| SMS | Price | $0.0119 | $0.0116 per SMS | −3% |
| SMS | Price | $0.0247 | $0.0240 per SMS | −3% |
| Dedicated Shortcode | Price | $957.00/month | $930.32/month | −3% |
| SMS | Price | $0.0088 | $0.0086 per SMS | −2% |
Values as written on Clicksend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clicksend's pricing page (clicksend.com) from Jan 25, 2024 and Apr 25, 2024; the change is marked on the page, where dedicated shortcode price reads $957.00 and then $930.32.
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Clicksend, the last 90 days
Full history- Q4 2024packagingClicksend Reduces Dedicated SMS/MMS Number Pricing by 10.1% to $3.11/month
- Q3 2024increaseClicksend SMS Dedicated Number Monthly Fee Jumps 107% from $1.67 to $3.46, Significantly Impacting Pricing Structure
- Q2 2024increaseClicksend Increases SMS Pricing for 150k+ Messages Tier by 4.7%, Raising Cost from $0.0086 to $0.0090 per SMS
- Q1 2024decreaseClicksend Reduces SMS Dedicated Shortcode Setup Fee by 2.8%, Lowering Cost from $957 to $930.32 · this change
- Dec 2023increaseClicksend Raises SMS Pricing Across Multiple Tiers, Most Notably from $0.0242 to $0.0247 for Under 5k Tier
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- KlaviyoJan 12Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- KlaviyoJan 12Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- KlaviyoJan 12Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
- KlaviyoJan 12Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
Questions about this change
Did Clicksend raise prices in April 2024?
No — prices went down. Between Jan 25, 2024 and Apr 25, 2024 Clicksend's pricing page showed 7 price cuts: Dedicated Shortcode: $957.00 → $930.32 (−3%); SMS: $0.0177 → $0.0172 per SMS (−3%); $1.65/month → $1.60/month (−3%); SMS: $0.0119 → $0.0116 per SMS (−3%); SMS: $0.0247 → $0.0240 per SMS (−3%); Dedicated Shortcode: $957.00/month → $930.32/month (−3%); SMS: $0.0088 → $0.0086 per SMS (−2%).
What changed on Clicksend's pricing page between Jan 25, 2024 and Apr 25, 2024?
Dedicated Shortcode price: $957.00 → $930.32 (−3%); SMS price: $0.0177 → $0.0172 per SMS (−3%); price: $1.65/month → $1.60/month (−3%); SMS price: $0.0119 → $0.0116 per SMS (−3%); SMS price: $0.0247 → $0.0240 per SMS (−3%); Dedicated Shortcode price: $957.00/month → $930.32/month (−3%); SMS price: $0.0088 → $0.0086 per SMS (−2%). Pulse compared the captures it took on Jan 25, 2024 and Apr 25, 2024; the before/after table above lists each item as written on the page.
How often does Clicksend change its pricing?
Pulse recorded 1 other pricing-page change for Clicksend in the 90 days before this one; the previous change was "Clicksend Raises SMS Pricing Across Multiple Tiers, Most Notably from $0.0242 to $0.0247 for Under 5k Tier" in Dec 2023; Clicksend has been tracked since 2024-10-01.