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Centrical
New York-based employee performance management company founded 2013 (as Gameffective). Private. Operates in frontline workforce engagement, gamification, and AI-driven microlearning. Serves enterprise contact centers and frontline teams at Microsoft, BT, and Teleperformance.
Pricing changes
1
Latest Oct 12, 2026
Pricing Change History
1 change20261 change
Week of Oct 5, 2026
Packaging
WeeklyDetected Oct 11, 2026, 9:22 PM ET
Centrical splits pricing into per-user license plus shared AI credit pool
Pricing restructured into two parts: flat annual per-user license for the core platform, plus a shared usage-based AI credit pool (rate falls with volume). Credit rollover/booster policy now disclosed. Added an AI support agent available 24/7 in-platform, plus a dedicated Centrical team, Change Hub launch resources, and Power Up admin certification.
Current plans
No published plans on Centrical's pricing page yet.
Company Facts
How Centrical compares with its peers
| Company | Entry price |
|---|---|
S SalesforceLast change: Oct 26, 2026 | $25 /user/mobilled annually |
H HubSpotLast change: Nov 9, 2026 | $7 /seat/mobilled annually |
Z ZendeskLast change: Jun 29, 2026 | $19 /agent/mobilled annually |
P PipedriveLast change: Oct 26, 2026 | $14 /seat/mobilled annually |
M MicrosoftLast change: Oct 26, 2026 | $5 /user/mobilled annually |
I InsightlyNo changes logged | $29 /user/mobilled annually |
Centrical pricing FAQ
- When did Centrical last change its pricing?
- Oct 12, 2026: Centrical splits pricing into per-user license plus shared AI credit pool.
- How often has Centrical changed its pricing?
- Pulse has recorded 1 pricing change for Centrical since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 9, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.