Attio swaps Enterprise quotes for $1,000/mo self-serve Ultra tier
What happened
Between the Nov 10, 2026 and Nov 11, 2026 captures of Attio's pricing page, Pulse recorded 2 changes: Enterprise's custom quote was replaced by self-serve Ultra ($1,000/mo); workspace credits for the top tier became fixed at 20,000/mo; new paid add-ons appeared for overages and SSO/SCIM/audit-log governance; New comparison-table rows appeared, absent before: SQL in workflows, per-object Rules and Rules by team, Mobile apps, SQL access via API/MCP, Data connectors, Admin-only exports, Session mana. In detail: New comparison-table rows appeared, absent before: SQL in workflows, per-object Rules and Rules by team, Mobile apps, SQL access via API/MCP, Data connectors, Admin-only exports, Session management. Pulse files it as a packaging change (packaging change, feature added). The current page lists Plus at $40, Pro at $240, Ultra at $1,000 and Governance Add-on at $30.
It lands 100 days after Attio's previous change, "Attio: Formula attributes feature added to Pro and Enterprise plans" (Aug 2, 2026). Before that Pulse recorded "Attio caps Plus plan at 10 seats, raises prices to $35 and $79" (Jul 26, 2026), "Attio: Plus plan seat limit capped at 10 (was unlimited)" (Jul 22, 2026) and "Attio rewrites all four plan-card subheadlines with benefit-led copy" (Jul 20, 2026). Attio has been tracked since 2026-05-05.
In the same window HubSpot, Notion, Salesforce and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Packaging changeUltraPackaging
Enterprise's custom quote was replaced by self-serve Ultra ($1,000/mo); workspace credits for the top tier became fixed at 20,000/mo; new paid add-ons appeared for overages and SSO/SCIM/audit-log governance.
- Feature added—Feature
New comparison-table rows appeared, absent before: SQL in workflows, per-object Rules and Rules by team, Mobile apps, SQL access via API/MCP, Data connectors, Admin-only exports, Session management.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultra | Packaging | — | 20,000/mo | Packaging change |
| — | Feature | New comparison-table rows appeared, absent before: SQL in workflows, per-object Rules and Rules by team, Mobile apps, SQL access via API/MCP, Data connectors, Admin-only exports, Session management. | Feature added | |
Values as written on Attio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Attio's pricing page (attio.com) from Nov 10, 2026 and Nov 11, 2026; the change is marked around the middle of the page.
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Attio, pricing history
Full history- Nov 11, 2026PackagingAttio swaps Enterprise quotes for $1,000/mo self-serve Ultra tier This change
- Aug 2, 2026ImprovementAttio: Formula attributes feature added to Pro and Enterprise plans
- Jul 26, 2026Price increaseAttio caps Plus plan at 10 seats, raises prices to $35 and $79
- Jul 22, 2026PackagingAttio: Plus plan seat limit capped at 10 (was unlimited)
- Jul 20, 2026PackagingAttio rewrites all four plan-card subheadlines with benefit-led copy
- Jun 15, 2026ImprovementAttio adds SCIM provisioning to Enterprise security suite
Across CRM in the same window
All CRM changes- HubSpotNov 9HubSpot Operations doubles Marketing Pro AEO to 50 prompts, 5,000 answers
- NotionNov 2Notion drops "Unlimited" claims from plan table; Enterprise page history now Custom
- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- PipedriveOct 26Pipedrive trims Projects add-on starting price to $16 a month
Questions about this change
Did Attio raise prices in November 2026?
No list-price increase was recorded between Nov 10, 2026 and Nov 11, 2026. The change Pulse detected was a packaging change: packaging change, feature added.
What changed on Attio's pricing page between Nov 10, 2026 and Nov 11, 2026?
Enterprise's custom quote was replaced by self-serve Ultra ($1,000/mo); workspace credits for the top tier became fixed at 20,000/mo; new paid add-ons appeared for overages and SSO/SCIM/audit-log governance; New comparison-table rows appeared, absent before: SQL in workflows, per-object Rules and Rules by team, Mobile apps, SQL access via API/MCP, Data connectors, Admin-only exports, Session management. Pulse compared the captures it took on Nov 10, 2026 and Nov 11, 2026; the before/after table above lists each item as written on the page.
How often does Attio change its pricing?
Pulse recorded 0 other pricing-page changes for Attio in the 90 days before this one; the previous change was "Attio: Formula attributes feature added to Pro and Enterprise plans" on Aug 2, 2026; Attio has been tracked since 2026-05-05.