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Attio
PACKAGING CHANGE

Attio replaced Enterprise's custom quote with a self-serve Ultra plan

By , Co-founder, PricingSaaS

Published

Attio replaced Enterprise's custom quote with a self-serve $1,000-per-month Ultra plan.

See before and after

Attio’s pricing page · Change detected

ULTRAfirst seen Nov 11, 2026

What changed

Attio replaced Enterprise's custom, sales-quoted pricing with a self-serve Ultra plan at $1,000 per month, according to Attio's pricing page as of Nov 11, 2026. The new Ultra tier also fixes workspace credits at 20,000 per month, per Attio's pricing page on Nov 11, 2026.

Attio split out paid add-ons for usage overages and for SSO, SCIM and audit-log governance, capabilities it used to negotiate as part of an Enterprise quote, per Attio's pricing page as of Nov 11, 2026. Rows absent before the update now list several capabilities, including SQL access via API/MCP, data connectors and session management, on Attio's pricing page as of Nov 11, 2026.

Why it matters

Converting Enterprise from a ‘contact sales’ plan into a $1,000-per-month self-serve tier, according to Attio's pricing page as of Nov 11, 2026, lowers the friction for growth-stage teams that want top-tier features without a sales call — a notable move toward self-serve pricing at the high end, where many CRMs still gate access behind a quote. Fixing workspace credits at 20,000 per month, per Attio's pricing page on Nov 11, 2026, gives Attio a concrete trigger for its new paid overage add-on, layering usage-based billing on top of what was previously a flat Enterprise price; packaging teams can use that 20,000-per-month figure, per Attio's pricing page as of Nov 11, 2026, as a reference point for sizing their own workspace-level credit caps. Splitting SSO, SCIM and audit-log governance into separate paid add-ons, instead of bundling them into the Enterprise quote, per Attio's pricing page as of Nov 11, 2026, signals Attio now treats compliance features as their own monetizable line item — worth watching if your own roadmap still bundles governance into a top plan. Watch whether Attio's $1,000-per-month Ultra price, per Attio's pricing page as of Nov 11, 2026, holds as a ceiling or becomes a new sales-assisted starting point once workspaces outgrow it.

In context

Attio is lightly tracked so far — Pulse has followed it since Jun 8, 2026, recording 5 real changes out of 27 checks, averaging a 37-day gap. This change arrives 100 days after Attio's last change on Aug 3, 2026, well past that average, per Pulse's tracked history [[attio/2026W32]] — also the first pricing restructures event Pulse has recorded for Attio. That Aug 3, 2026 update added Formula attributes to Pro and Enterprise [[attio/2026W32]]; a Jul 22, 2026 change, per the same tracked history, capped the Plus plan's seat limit at 10 down from unlimited [[attio/2026D203]] — Attio's only other capacity cut on record. Fixed usage credits plus a paid overage add-on is common elsewhere: Pulse tracked 377 credits-and-usage-billing changes across 259 companies in the last 180 days, led by Pika with 8 [[pika]] and Lumaai with 7 [[lumaai]], though none of Attio's own changes touched this pattern before now. Watch whether Attio extends workspace credit caps and paid overages below Ultra, to Plus and Pro, now that the mechanism exists atop its lineup.

Common questions

What happens to existing Enterprise customers who already have a custom quote?

The item doesn't say whether existing Enterprise contracts move to the new $1,000-per-month Ultra price, per Attio's pricing page as of Nov 11, 2026, or keep their current terms. Ask your Attio account contact directly before assuming your contract changes automatically.

If we're close to the 20,000 credit cap today, what should we do before it takes effect?

Talk to Attio about your current usage before the fixed cap applies — the item doesn't specify a grace period or transition window from the old custom terms, as of Nov 11, 2026. Pulling a usage report now is the safest way to see whether your workspace would need the overage add-on right away.

Should we expect more hidden-until-now capabilities to surface in Attio's comparison table over time?

There's no way to know from this update alone. Check Attio's comparison table again after future pricing-page changes rather than assuming today's list is complete, and confirm directly with Attio's sales team if a specific capability matters for your evaluation.

Sources