Attio rewrites all four plan-card subheadlines with benefit-led copy
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Attio's pricing page, Pulse recorded one change: Plan card subheadlines rewritten for all four tiers, shifting from short feature-adjacent taglines to more descriptive, benefit-oriented copy about who each plan serves. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 3, 2026) lists Plus at $35, Pro at $79, Add Workspace Credits +50,000/month at $475, Add Workspace Credits +10,000/month at $120 and Add Workspace Credits +5,000/month at $70.
It lands 35 days after Attio's previous change, "Attio adds SCIM provisioning to Enterprise security suite" (Jun 15, 2026). Before that Pulse recorded "Attio: Plus plan seat limit capped at 10 (was unlimited)" (Jul 22, 2026). Attio has been tracked since 2026-05-05.
In the same window HubSpot, Notion, Pipedrive, Copper and Close also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- All plans · PositioningChanged
Beforeshort feature-adjacent taglines
Aftermore descriptive
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| All plans | Positioning | short feature-adjacent taglines | more descriptive | Changed |
Values as written on Attio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Attio's pricing page (attio.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "short feature-adjacent taglines" becomes "more descriptive".
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The two full-page captures with this change marked up are free with an account.
Attio, the last 90 days
Full history- Aug 3, 2026improvedAttio: Formula attributes feature added to Pro and Enterprise plans
- Jul 27, 2026increaseAttio caps Plus plan at 10 seats, raises prices to $35 and $79
- Jul 22, 2026packagingAttio: Plus plan seat limit capped at 10 (was unlimited)
- Jul 20, 2026packagingAttio rewrites all four plan-card subheadlines with benefit-led copy · this change
- Jun 15, 2026improvedAttio adds SCIM provisioning to Enterprise security suite
Across CRM in the same window
All CRM changes- HubSpotJul 20HubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- NotionJul 20Notion delays Workers Beta credit billing from Aug 11 to Oct 15
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- CopperJul 2Copper: Starter plan discontinued
- CloseJul 2Close: replaced paid AI Call Assistant add-on with free Chloe AI agent on every plan
Questions about this change
Did Attio raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a product change: positioning.
What changed on Attio's pricing page between Jul 13, 2026 and Jul 20, 2026?
All plans positioning: short feature-adjacent taglines → more descriptive, changed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Attio change its pricing?
Pulse recorded 1 other pricing-page change for Attio in the 90 days before this one; the previous change was "Attio adds SCIM provisioning to Enterprise security suite" on Jun 15, 2026; Attio has been tracked since 2026-05-05.