Attio caps Plus plan at 10 seats, raises prices to $35 and $79
What happened
Between the Jul 20, 2026 and Jul 27, 2026 captures of Attio's pricing page, Pulse recorded 3 changes: Plus plan's seat allowance changed from 'No seat limits' to a hard cap of 10 seats; the Workspace comparison table also gained a new explicit 'Seats' row (Free 3, Plus 10, Pro/Enterprise Unlimited) not previously shown; Pro plan's highlighted card bullets changed: 'Advanced permissions' renamed to 'Permission controls', and 'Priority support' de-emphasized in favor of highlighted 'Advanced report. In detail: Pro plan's highlighted card bullets changed: 'Advanced permissions' renamed to 'Permission controls', and 'Priority support' de-emphasized in favor of highlighted 'Advanced reporting' (Priority support still present in the full comparison table); Plus plan increased from $29 to $35/user/month and Pro plan increased from $69 to $79/user/month (annual billing). 'Save 20%' annual discount badge unchanged, ruling out a billing-toggle artifact. Pulse files it as a pricing change (positioning, price increase, limit decrease) with an upward direction. Pulse's latest capture (Aug 3, 2026) lists Plus at $35, Pro at $79, Add Workspace Credits +50,000/month at $475, Add Workspace Credits +10,000/month at $120 and Add Workspace Credits +5,000/month at $70.
It lands 5 days after Attio's previous change, "Attio: Plus plan seat limit capped at 10 (was unlimited)" (Jul 22, 2026). Before that Pulse recorded "Attio rewrites all four plan-card subheadlines with benefit-led copy" (Jul 20, 2026) and "Attio adds SCIM provisioning to Enterprise security suite" (Jun 15, 2026). Attio has been tracked since 2026-05-05.
In the same window HubSpot, Notion, Pipedrive, Copper and Close also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · PositioningRenamedAdvanced permissions''Permission controls'
- Plus, Pro · Price+21%$29$35/user/month
- Plus, Pro, Enterprise · LimitChanged'No seat limits'a hard cap of 10 seats
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Positioning | Advanced permissions' | 'Permission controls' | Renamed |
| Plus, Pro | Price | $29 | $35/user/month | +21% |
| Plus, Pro, Enterprise | Limit | 'No seat limits' | a hard cap of 10 seats | Changed |
Values as written on Attio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Attio's pricing page (attio.com) from Jul 20, 2026 and Jul 27, 2026; the change is marked near the top of the page, where plus, pro price reads $29 and then $35/user/month.
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The two full-page captures with this change marked up are free with an account.
Attio, the last 90 days
Full history- Aug 3, 2026improvedAttio: Formula attributes feature added to Pro and Enterprise plans
- Jul 27, 2026increaseAttio caps Plus plan at 10 seats, raises prices to $35 and $79 · this change
- Jul 22, 2026packagingAttio: Plus plan seat limit capped at 10 (was unlimited)
- Jul 20, 2026packagingAttio rewrites all four plan-card subheadlines with benefit-led copy
- Jun 15, 2026improvedAttio adds SCIM provisioning to Enterprise security suite
Across CRM in the same window
All CRM changes- HubSpotJul 27HubSpot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- NotionJul 20Notion delays Workers Beta credit billing from Aug 11 to Oct 15
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- CopperJul 2Copper: Starter plan discontinued
- CloseJul 2Close: replaced paid AI Call Assistant add-on with free Chloe AI agent on every plan
Questions about this change
Did Attio raise prices in July 2026?
Yes. Pulse captured Attio's pricing page on Jul 20, 2026 and again on Jul 27, 2026 and recorded 1 price increase: Plus, Pro: $29 → $35/user/month (+21%).
What changed on Attio's pricing page between Jul 20, 2026 and Jul 27, 2026?
Pro positioning: Advanced permissions' → 'Permission controls', renamed; Plus, Pro price: $29 → $35/user/month (+21%); Plus, Pro, Enterprise limit: 'No seat limits' → a hard cap of 10 seats, changed. Pulse compared the captures it took on Jul 20, 2026 and Jul 27, 2026; the before/after table above lists each item as written on the page.
How often does Attio change its pricing?
Pulse recorded 3 other pricing-page changes for Attio in the 90 days before this one; the previous change was "Attio: Plus plan seat limit capped at 10 (was unlimited)" on Jul 22, 2026; Attio has been tracked since 2026-05-05.