Attio: Formula attributes feature added to Pro and Enterprise plans
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Attio's pricing page, Pulse recorded one change: Added "Formula attributes" as a new row in the plan comparison table (Objects section), available to Pro and Enterprise plans. In detail: Added 'Formula attributes' as a new row in the plan comparison table, listed under Objects between Record and entry templates and Call Intelligence. Pulse files it as a product change (feature added) with an upward direction. The current page lists Plus at $35, Pro at $79, Add Workspace Credits +50,000/month at $475, Add Workspace Credits +10,000/month at $120 and Add Workspace Credits +5,000/month at $70.
It lands 7 days after Attio's previous change, "Attio caps Plus plan at 10 seats, raises prices to $35 and $79" (Jul 27, 2026). Before that Pulse recorded "Attio: Plus plan seat limit capped at 10 (was unlimited)" (Jul 22, 2026), "Attio rewrites all four plan-card subheadlines with benefit-led copy" (Jul 20, 2026) and "Attio adds SCIM provisioning to Enterprise security suite" (Jun 15, 2026). Attio has been tracked since 2026-05-05.
In the same window HubSpot, Notion, Pipedrive, Copper and Close also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo 'Formula attributes''Formula attributes'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No 'Formula attributes' | 'Formula attributes' | Added |
Values as written on Attio's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Attio's pricing page (attio.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked around the middle of the page, where 'Formula attributes' now appears.
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Attio, the last 90 days
Full history- Aug 3, 2026improvedAttio: Formula attributes feature added to Pro and Enterprise plans · this change
- Jul 27, 2026increaseAttio caps Plus plan at 10 seats, raises prices to $35 and $79
- Jul 22, 2026packagingAttio: Plus plan seat limit capped at 10 (was unlimited)
- Jul 20, 2026packagingAttio rewrites all four plan-card subheadlines with benefit-led copy
- Jun 15, 2026improvedAttio adds SCIM provisioning to Enterprise security suite
Across CRM in the same window
All CRM changes- HubSpotJul 27HubSpot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- NotionJul 20Notion delays Workers Beta credit billing from Aug 11 to Oct 15
- PipedriveJul 4Pipedrive: Removed Personalized onboarding + Live chat support features
- CopperJul 2Copper: Starter plan discontinued
- CloseJul 2Close: replaced paid AI Call Assistant add-on with free Chloe AI agent on every plan
Questions about this change
Did Attio raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a product change: feature added.
What changed on Attio's pricing page between Jul 27, 2026 and Aug 3, 2026?
Feature: No 'Formula attributes' → 'Formula attributes', added. Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Attio change its pricing?
Pulse recorded 4 other pricing-page changes for Attio in the 90 days before this one; the previous change was "Attio caps Plus plan at 10 seats, raises prices to $35 and $79" on Jul 27, 2026; Attio has been tracked since 2026-05-05.