Aprimo launches new Content Portfolio Management package with two pricing tiers
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Aprimo's pricing page, Pulse recorded one change: Aprimo added a new product category, Content Portfolio Management (CPM), to the package switcher alongside DAM, Personalization, and Marketing Resource Management; markdown shows two new CPM package tiers ('CPM Only' and 'CPM & Aprimo DAM'). Pulse files it as a packaging change (new plan) with an upward direction.
This is the first pricing-page change Pulse has recorded for Aprimo. Aprimo has been tracked since 2026-02-26.
In the same window Salesforce, HubSpot, Klaviyo, Mailchimp and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Personalization · PlanAddedNo product categoryproduct category
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Personalization | Plan | No product category | product category | Added |
Values as written on Aprimo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Aprimo's pricing page (www.aprimo.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where product category now appears.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- KlaviyoSep 9Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- AdobeJul 3Adobe Creativecloud CC: added Firefly Pro Plus + Acrobat Express, cut Stock AI Studio price + 2 more
Questions about this change
Did Aprimo raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Aprimo's pricing page between Sep 21, 2026 and Sep 28, 2026?
Personalization plan: No product category → product category, added. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Aprimo change its pricing?
Pulse recorded 0 other pricing-page changes for Aprimo in the 90 days before this one; Aprimo has been tracked since 2026-02-26.