Chicago, IL-based marketing technology company founded 1998. Private. Operates in digital asset management and content operations. Serves enterprise marketing teams with web-based platform for governing and growing brand value.
Plans tracked
6
1 add-on
Pricing changes
1
Latest Sep 28, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week 40 · Sep 28, 2026
Packaging
WeeklyAprimo launches new Content Portfolio Management package with two pricing tiers
Aprimo added a new product category, Content Portfolio Management (CPM), to the package switcher alongside DAM, Personalization, and Marketing Resource Management; markdown shows two new CPM package tiers ('CPM Only' and 'CPM & Aprimo DAM').
Research Aprimo's pricing with the Pulse Agent
Ask anything about Aprimo's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Productivity | Plan | Contact |
| Personalization | Plan | Contact |
| Plan | Plan | Contact |
| DAM Standard Package | Plan | Contact |
| Content Intelligence | Plan | Contact |
| Spend | Plan | Contact |
| AI Elite Add-On | Add-on | Contact |
Company Facts
CategoryMarketing & Content
Free tierNo
Employees101-1000
Tracked sinceFeb 26, 2026
Pricing last seenSep 28, 2026
Websitewww.aprimo.com
How Aprimo compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce | $25 /user/mo, billed annually | Oct 26, 2026 |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
A Adobe Marketo Engage | Contact | — |
K Klaviyo | $45 /mo | Sep 9, 2026 |
M Mailchimp | $13 /contacts block/mo | Oct 12, 2026 |
Aprimo pricing FAQ
- How much does Aprimo cost?
- Aprimo does not publish list prices — its 6 plans are quote-based.
- Does Aprimo have a free plan?
- No. Aprimo does not list a free tier.
- What pricing model does Aprimo use?
- Aprimo uses subscription pricing across 6 plans.
- When did Aprimo last change its pricing?
- Sep 28, 2026: Aprimo launches new Content Portfolio Management package with two pricing tiers.
- How often has Aprimo changed its pricing?
- Pulse has recorded 1 pricing change for Aprimo since it started tracking on Feb 26, 2026; the pricing page was last captured on Sep 28, 2026.
- Who are Aprimo's pricing peers?
- Pulse compares Aprimo with Salesforce, Adobe, HubSpot, Adobe Marketo Engage, Klaviyo and Mailchimp.