Clay expands Enterprise plan with SCIM, IP allowlists and user groups
Clay's Enterprise plan gained five new comparison-table rows: User Groups, SCIM Provisioning, IP Allowlists, Connection Controls, and Workflow and Workbook Limits.
Clay’s pricing page · Change Detected
WHY IT MATTERS
For a company moving as fast as Clay through pricing changes, security and governance table stakes arriving all at once on Enterprise signals it's now chasing larger accounts with formal procurement requirements, not just self-serve teams. Watch whether Clay follows with SOC 2 or similar compliance messaging elsewhere on the page in its next few changes.
BY THE NUMBERS
- 11 pricing-page changes in the past 365 days, averaging one every 65 days
- 3 changes in the last 90 days alone
- Previous change: Sep 2, 2026, reshuffled email tiers
- Tracked since Jan 19, 2024, with 15 real pricing changes logged
THEIR RATIONALE
Clay is packaging a run of enterprise-readiness controls — identity provisioning, network allowlisting, workflow governance — into the Enterprise tier at no extra cost rather than selling them as add-ons. Clay has made 3 pricing changes in the last 90 days and 11 in the last 365, a company that iterates on packaging often rather than batching changes into rare overhauls.
THE SIGNAL
The relabeling is as telling as the additions: "Sign in with SSO" becomes "Single Sign-On (SSO/SAML)", the kind of precise, procurement-friendly language that shows up when a vendor is responding to enterprise security questionnaires rather than just adding features organically. Listing SCIM and IP allowlists together, rather than one at a time, points to a single enterprise-readiness push.
IN CONTEXT
Clay has made 11 pricing-page changes in the past year, averaging one every 65 days, and 3 of those landed in the last 90 days alone. The pattern has shifted from structural overhauls, like March's move to a four-tier, dual-credit model and the Launch/Growth relaunch that followed, toward incremental tier polish: a Sep 2 reshuffle of email tiers and unlimited ad audiences for Growth in August. Bundling SCIM, IP allowlists and connection controls into Enterprise without a price change echoes the same instinct behind Enterprise's unlimited Audiences access in June: treat enterprise-grade capability as included, not upsold.