Xero doubles new-customer promo to 90% off first 6 months through Nov 2
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Xero's pricing page, Pulse recorded one change: New-customer promo improved from 80% off first 3 months to 90% off first 6 months, ends Nov 2 2026; intro prices Early $5.40→$2.70, Growing $11.80→$5.90, Established $19.40→$9.70; list prices unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. The current page lists Early at $27, Growing at $59 and Established at $97.
It lands 21 days after Xero's previous change, "Xero raises plan prices up to 8% and trims new-customer promo to 80% off" (Oct 5, 2026). Before that Pulse recorded "Xero swaps Syft branding for own Xero Analytics on pricing page" (Sep 14, 2026), "Xero graduates AI auto-reconcile from Beta to full release" (Aug 17, 2026) and "Xero: Intro promo deepened to 90% off, extended to 6 months" (Aug 11, 2026). Xero has been tracked since 2024-10-01.
In the same window Freshbooks, Zoho, Quickbooks, Kashoo and Sage also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Early, Growing, Established · Discount−50%$5.40$2.70
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Early, Growing, Established | Discount | $5.40 | $2.70 | −50% |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where early, growing, established discount reads $5.40 and then $2.70.
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The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Oct 26, 2026packagingXero doubles new-customer promo to 90% off first 6 months through Nov 2 · this change
- Oct 5, 2026packagingXero raises plan prices up to 8% and trims new-customer promo to 80% off
- Sep 14, 2026packagingXero swaps Syft branding for own Xero Analytics on pricing page
- Aug 17, 2026improvedXero graduates AI auto-reconcile from Beta to full release
- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months
- Aug 5, 2026increaseXero: announces subscription price increase effective Oct 1, 2026
Across Finance & Accounting in the same window
All Finance & Accounting changes- FreshbooksOct 26Freshbooks adds Klarna pay-later and Bill Pay to every plan
- ZohoOct 26Zoho Commerce: Starter plan: '1 pickup location' bullet removed and replaced with a 'Micro-store' feature bullet; prices…
- QuickbooksOct 19Quickbooks: new $0/mo Free plan promo added during plan selection
- KashooSep 21Kashoo swaps 'exact same price' for 'affordable price' in Autopilot pitch
- SageAug 31Sage Payroll: intro promo changed to 75% off 6 months
Questions about this change
Did Xero raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Xero's pricing page between Oct 19, 2026 and Oct 26, 2026?
Early, Growing, Established discount: $5.40 → $2.70 (−50%). Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 5 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero raises plan prices up to 8% and trims new-customer promo to 80% off" on Oct 5, 2026; Xero has been tracked since 2024-10-01.