Xero: Intro promo deepened to 90% off, extended to 6 months
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Xero's pricing page, Pulse recorded one change: Introductory promo deepened and extended (80% off 3mo -> 90% off 6mo): Early $5->$2.50/mo, Growing $11->$5.50/mo, Established $18->$9/mo. Base prices unchanged ($25/$55/$90). In detail: Introductory promo deepened and extended (was 80% off first 3 months, now 90% off first 6 months): Early $5→$2.50/mo, Growing $11→$5.50/mo, Established $18→$9/mo. Base prices unchanged ($25/$55/$90). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Early at $27, Growing at $59 and Established at $97.
It lands 5 days after Xero's previous change, "Xero: announces subscription price increase effective Oct 1, 2026" (Aug 5, 2026). Before that Pulse recorded "Xero shrinks new-customer discount, hikes intro pricing to $5/$11/$18" (Jul 6, 2026), "Xero boosts intro discount to 90% off, slashing promo prices for 6 months" (Jul 4, 2026) and "Xero doubles promo to 90% off for 6 months across all plans" (Jun 23, 2026). Xero has been tracked since 2024-10-01.
In the same window Sage, Zoho, Quickbooks, Freshbooks and Kashoo also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Early, Growing, Established · Discount−50%$5$2.50/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Early, Growing, Established | Discount | $5 | $2.50/mo | −50% |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page, where early, growing, established discount reads $5 and then $2.50/mo.
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The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Oct 5, 2026packagingXero raises plan prices up to 8% and trims new-customer promo to 80% off
- Sep 14, 2026packagingXero swaps Syft branding for own Xero Analytics on pricing page
- Aug 17, 2026improvedXero graduates AI auto-reconcile from Beta to full release
- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months · this change
- Aug 5, 2026increaseXero: announces subscription price increase effective Oct 1, 2026
- Jul 6, 2026packagingXero shrinks new-customer discount, hikes intro pricing to $5/$11/$18
- Jul 4, 2026packagingXero boosts intro discount to 90% off, slashing promo prices for 6 months
- Jun 23, 2026packagingXero doubles promo to 90% off for 6 months across all plans
- Jun 2, 2026improvedXero makes ACH bill payments free across all plans
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageAug 11Sage Payroll: free-trial promo cut from 2 months to 1 month
- ZohoAug 11Zoho Recruitstaffing Recruit: pricing table prices became visible ($0/$25/$50/$75)
- QuickbooksAug 10QuickBooks: Free plan added + Essentials price hike ($75→$85/mo)
- FreshbooksAug 3FreshBooks: 90% off promo shortened from 6 to 3 months
- KashooJul 3Kashoo: Two paid products ($20/$30 mo) merged into one free-trial plan
Questions about this change
Did Xero raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Xero's pricing page between Aug 3, 2026 and Aug 10, 2026?
Early, Growing, Established discount: $5 → $2.50/mo (−50%). Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 5 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero: announces subscription price increase effective Oct 1, 2026" on Aug 5, 2026; Xero has been tracked since 2024-10-01.