Xero raises plan prices up to 8% and trims new-customer promo to 80% off
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Xero's pricing page, Pulse recorded 3 changes: List prices rose (Early $25->$27, Growing $55->$59, Established $90->$97); new-customer promo cut from 90% off 6 months to 80% off 3 months, raising intro prices; Auto-reconcile transactions now available on Early as an optional add-on for $5.00 per month (previously Growing/Established only; included on both); New 'Get one month free' option added alongside 'Buy now' (80% off 3 months) above the. In detail: New 'Get one month free' option added alongside 'Buy now' (80% off 3 months) above the plan cards. Pulse files it as a pricing change (trial change, price increase, new add-on) with an upward direction. The current page lists Early at $27, Growing at $59 and Established at $97.
It lands 21 days after Xero's previous change, "Xero swaps Syft branding for own Xero Analytics on pricing page" (Sep 14, 2026). Before that Pulse recorded "Xero graduates AI auto-reconcile from Beta to full release" (Aug 17, 2026), "Xero: Intro promo deepened to 90% off, extended to 6 months" (Aug 11, 2026) and "Xero: announces subscription price increase effective Oct 1, 2026" (Aug 5, 2026). Xero has been tracked since 2024-10-01.
In the same window Zoho, Kashoo, Freshbooks, Quickbooks and Sage also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · TrialAddedNo alongside 'Buy now'alongside 'Buy now'
- Early, Growing, Established · Price+8%$25$27
- Early, Growing, Established · Add-onNew add-on
Auto-reconcile transactions now available on Early as an optional add-on for $5.00 per month (previously Growing/Established only; included on both)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Trial | No alongside 'Buy now' | alongside 'Buy now' | Added |
| Early, Growing, Established | Price | $25 | $27 | +8% |
| Early, Growing, Established | Add-on | Auto-reconcile transactions now available on Early as an optional add-on for $5.00 per month (previously Growing/Established only; included on both) | New add-on | |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where early, growing, established price reads $25 and then $27.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Oct 5, 2026packagingXero raises plan prices up to 8% and trims new-customer promo to 80% off · this change
- Sep 14, 2026packagingXero swaps Syft branding for own Xero Analytics on pricing page
- Aug 17, 2026improvedXero graduates AI auto-reconcile from Beta to full release
- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months
- Aug 5, 2026increaseXero: announces subscription price increase effective Oct 1, 2026
Across Finance & Accounting in the same window
All Finance & Accounting changes- ZohoSep 28Zoho Social adds Snapchat, Arattai as channels jump to 14/16
- KashooSep 21Kashoo swaps 'exact same price' for 'affordable price' in Autopilot pitch
- FreshbooksSep 21Freshbooks drops Lite to $1/mo for a year, trims Plus and Premium promos
- QuickbooksSep 14QuickBooks Payroll: Workforce bundle prices increase ($125→$135, $203→$228)
- SageAug 31Sage Payroll: intro promo changed to 75% off 6 months
Questions about this change
Did Xero raise prices in October 2026?
Yes. Pulse captured Xero's pricing page on Sep 28, 2026 and again on Oct 5, 2026 and recorded 1 price increase: Early, Growing, Established: $25 → $27 (+8%).
What changed on Xero's pricing page between Sep 28, 2026 and Oct 5, 2026?
Trial: No alongside 'Buy now' → alongside 'Buy now', added; Early, Growing, Established price: $25 → $27 (+8%); Auto-reconcile transactions now available on Early as an optional add-on for $5.00 per month (previously Growing/Established only; included on both). Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 4 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero swaps Syft branding for own Xero Analytics on pricing page" on Sep 14, 2026; Xero has been tracked since 2024-10-01.