Xero boosts intro discount to 90% off, slashing promo prices for 6 months
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Xero's pricing page, Pulse recorded 3 changes: Introductory discount increased from 85% to 90% off for the first 6 months, dropping promo prices: Early $3.75→$2.50/mo, Growing $8.25→$5.50/mo, Established $13.50→$9/mo. Base prices unchanged; Hubdoc rebranded to 'Smart Document Capture'; new 'Xero Coaches' onboarding benefit added; Established gained 'Benchmark against industry'; project/expense features renamed with wider scope; Growing plan's cash flow forecast window doubled from 30 days to 60 days (Early stayed at 30 days, Established at 180 days). Pulse files it as a pricing change (discount change, feature added, limit increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Early at $27, Growing at $59 and Established at $97.
It lands 12 days after Xero's previous change, "Xero doubles promo to 90% off for 6 months across all plans" (Jun 23, 2026). Before that Pulse recorded "Xero makes ACH bill payments free across all plans" (Jun 2, 2026), "Xero Doubles Standard Forecast Window, Adds Premium Benchmarking" (Apr 27, 2026) and "Xero cuts promo discount to 80% off for 3 months, adds QuickBooks comparison" (Apr 9, 2026). Xero has been tracked since 2024-10-01.
In the same window Zoho, Sage, Kashoo, Freshbooks and Quickbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Early, Growing, Established · Discount+6%85%90%
- Established · FeatureAdded
BeforeNot listed
After'Xero Coaches' onboarding benefit
- Growing, Early, Established · Limit+100%30 days60 days
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Early, Growing, Established | Discount | 85% | 90% | +6% |
| Established | Feature | Not listed | 'Xero Coaches' onboarding benefit | Added |
| Growing, Early, Established | Limit | 30 days | 60 days | +100% |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where early, growing, established discount reads 85% and then 90%.
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The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months
- Aug 5, 2026increaseXero: announces subscription price increase effective Oct 1, 2026
- Jul 6, 2026packagingXero shrinks new-customer discount, hikes intro pricing to $5/$11/$18
- Jul 4, 2026packagingXero boosts intro discount to 90% off, slashing promo prices for 6 months · this change
- Jun 23, 2026packagingXero doubles promo to 90% off for 6 months across all plans
- Jun 2, 2026improvedXero makes ACH bill payments free across all plans
- Apr 27, 2026improvedXero Doubles Standard Forecast Window, Adds Premium Benchmarking
- Apr 9, 2026packagingXero cuts promo discount to 80% off for 3 months, adds QuickBooks comparison
Across Finance & Accounting in the same window
All Finance & Accounting changes- ZohoJul 4Zoho Sprints: Calendar View & Sprint Capacity Planning added
- SageJul 4Sage Payroll: promo switched from 90% off/5mo to 3 months free
- KashooJul 3Kashoo: Two paid products ($20/$30 mo) merged into one free-trial plan
- FreshbooksJun 29Freshbooks doubles free trial to 6 months, launches $40 Payroll
- QuickbooksApr 24Quickbooks Launches Free Plan With Limited Invoicing and Banking
Questions about this change
Did Xero raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a pricing change: discount change, feature added, limit increase.
What changed on Xero's pricing page between Mar 30, 2026 and Jun 29, 2026?
Early, Growing, Established discount: 85% → 90% (+6%); Established feature: Not listed → 'Xero Coaches' onboarding benefit, added; Growing, Early, Established limit: 30 days → 60 days (+100%). Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 4 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero doubles promo to 90% off for 6 months across all plans" on Jun 23, 2026; Xero has been tracked since 2024-10-01.