Xero shrinks new-customer discount, hikes intro pricing to $5/$11/$18
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Xero's pricing page, Pulse recorded one change: Signup promo changed from 90% off first 6 months to 80% off first 3 months (new code); intro prices rose to $5/$11/$18 (Early/Growing/Established) while base prices $25/$55/$90 stayed unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Early at $27, Growing at $59 and Established at $97.
It lands 2 days after Xero's previous change, "Xero boosts intro discount to 90% off, slashing promo prices for 6 months" (Jul 4, 2026). Before that Pulse recorded "Xero doubles promo to 90% off for 6 months across all plans" (Jun 23, 2026), "Xero makes ACH bill payments free across all plans" (Jun 2, 2026) and "Xero Doubles Standard Forecast Window, Adds Premium Benchmarking" (Apr 27, 2026). Xero has been tracked since 2024-10-01.
In the same window Sage, Zoho, Quickbooks, Kashoo and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountChanged90% off first 6 months80% off first 3 months
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 90% off first 6 months | 80% off first 3 months | Changed |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where "90% off first 6 months" becomes "80% off first 3 months".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Aug 17, 2026improvedXero graduates AI auto-reconcile from Beta to full release
- Aug 11, 2026packagingXero: Intro promo deepened to 90% off, extended to 6 months
- Aug 5, 2026increaseXero: announces subscription price increase effective Oct 1, 2026
- Jul 6, 2026packagingXero shrinks new-customer discount, hikes intro pricing to $5/$11/$18 · this change
- Jul 4, 2026packagingXero boosts intro discount to 90% off, slashing promo prices for 6 months
- Jun 23, 2026packagingXero doubles promo to 90% off for 6 months across all plans
- Jun 2, 2026improvedXero makes ACH bill payments free across all plans
- Apr 27, 2026improvedXero Doubles Standard Forecast Window, Adds Premium Benchmarking
- Apr 9, 2026packagingXero cuts promo discount to 80% off for 3 months, adds QuickBooks comparison
Across Finance & Accounting in the same window
All Finance & Accounting changes- SageJul 6Sage hikes Payroll prices across all plans, trims free trial to 2 months
- ZohoJul 6Zoho CRM: Free plan now supports 3 users (up from 1)
- QuickbooksJul 6Quickbooks Payroll hikes per-employee fees up to 30% across all plans
- KashooJul 3Kashoo: Two paid products ($20/$30 mo) merged into one free-trial plan
- FreshbooksJun 29Freshbooks doubles free trial to 6 months, launches $40 Payroll
Questions about this change
Did Xero raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a pricing change: discount change.
What changed on Xero's pricing page between Jun 29, 2026 and Jul 6, 2026?
Discount: 90% off first 6 months → 80% off first 3 months, changed. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 5 other pricing-page changes for Xero in the 90 days before this one; the previous change was "Xero boosts intro discount to 90% off, slashing promo prices for 6 months" on Jul 4, 2026; Xero has been tracked since 2024-10-01.