Xero Implements Significant Price Hike: Early Plan Costs Rise by 33% to $20/month
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Xero's pricing page, Pulse recorded 4 changes: Early plan base price increased from $15/month to $20/month (33% increase); Established plan base price increased from $78/month to $80/month (3% increase); Growing plan base price increased from $42/month to $47/month (12% increase); Analytics Plus feature enhanced with 'Advanced cash flow predictions' description in Established plan. Pulse files it as a pricing change (price increase, feature change) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Early at $27, Growing at $59 and Established at $97.
Xero's previous recorded change was "Xero Offers 95% Discount for New Customers for 6 Months" (Q3 2024). Xero has been tracked since 2024-10-01.
In the same window Zoho, Sage, Quickbooks and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Early · Price+33%$15/month$20/month
- Established · Price+3%$78/month$80/month
- Growing · Price+12%$42/month$47/month
- Established · FeatureFeature change
Analytics Plus feature enhanced with 'Advanced cash flow predictions' description in Established plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Early | Price | $15/month | $20/month | +33% |
| Established | Price | $78/month | $80/month | +3% |
| Growing | Price | $42/month | $47/month | +12% |
| Established | Feature | Analytics Plus feature enhanced with 'Advanced cash flow predictions' description in Established plan | Feature change | |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where early price reads $15/month and then $20/month.
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The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Q3 2025improvedXero Implements Significant Price Increases Across Plans, with Established Plan Rising 12.5% to $90/month
- Q2 2025improvedXero Introduces Optional Online Bill Payments Add-On with Fees for All Plans
- Q1 2025packagingXero Reduces Promotional Discount from 95% to 90% for Limited Time
- Q4 2024increaseXero Implements Significant Price Hike: Early Plan Costs Rise by 33% to $20/month · this change
- Q3 2024packagingXero Offers 95% Discount for New Customers for 6 Months
Across Finance & Accounting in the same window
All Finance & Accounting changes- ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- QuickbooksJan 12Quickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did Xero raise prices in January 2025?
Yes. Pulse captured Xero's pricing page on Oct 1, 2024 and again on Jan 1, 2025 and recorded 3 price increases: Early: $15/month → $20/month (+33%); Established: $78/month → $80/month (+3%); Growing: $42/month → $47/month (+12%).
What changed on Xero's pricing page between Oct 1, 2024 and Jan 1, 2025?
Early price: $15/month → $20/month (+33%); Established price: $78/month → $80/month (+3%); Growing price: $42/month → $47/month (+12%); Analytics Plus feature enhanced with 'Advanced cash flow predictions' description in Established plan. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 1 other pricing-page change for Xero in the 90 days before this one; the previous change was "Xero Offers 95% Discount for New Customers for 6 Months" in Q3 2024; Xero has been tracked since 2024-10-01.