Xero Offers 95% Discount for New Customers for 6 Months
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Xero's pricing page, Pulse recorded one change: Promotional discount increased from 75% off to 95% off for 6 months (new customer offer). Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Early at $27, Growing at $59 and Established at $97.
Xero's previous recorded change was "Xero Reduces Promotional Discount and Increases Early Plan Prices Significantly" (Q2 2024). Xero has been tracked since 2024-10-01.
In the same window Zoho, Sage, Quickbooks and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountChanged75% off95% off
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | 75% off | 95% off | Changed |
Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Xero's pricing page (xero.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where "75% off" becomes "95% off".
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The two full-page captures with this change marked up are free with an account.
Xero, the last 90 days
Full history- Q2 2025improvedXero Introduces Optional Online Bill Payments Add-On with Fees for All Plans
- Q1 2025packagingXero Reduces Promotional Discount from 95% to 90% for Limited Time
- Q4 2024increaseXero Implements Significant Price Hike: Early Plan Costs Rise by 33% to $20/month
- Q3 2024packagingXero Offers 95% Discount for New Customers for 6 Months · this change
- Q2 2024packagingXero Reduces Promotional Discount and Increases Early Plan Prices Significantly
Across Finance & Accounting in the same window
All Finance & Accounting changes- ZohoJan 14Zoho Subscriptions Introduces In-App Purchase Management to Premium Plan, Enhancing User Experience and Value
- SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
- QuickbooksJan 12Quickbooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
- FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days
Questions about this change
Did Xero raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a pricing change: discount change.
What changed on Xero's pricing page between Jul 1, 2024 and Oct 1, 2024?
Discount: 75% off → 95% off, changed. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Xero change its pricing?
Pulse recorded 1 other pricing-page change for Xero in the 90 days before this one; the previous change was "Xero Reduces Promotional Discount and Increases Early Plan Prices Significantly" in Q2 2024; Xero has been tracked since 2024-10-01.