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HomeXeroAll changesEarly $7.50 → $1.50, Growing $21 → $4.20, Established $39 → $7.80
Xero
Pricing changeDiscount changeFeature addedJan 5 → Apr 1, 2024

Xero Offers 90% Off for 3 Months on All Plans, Reducing Prices to $1.50, $4.20, and $7.80, Plus New Sales Tax and W-9 Features

Finance & AccountingDirection: neutral
The change3 plans: promo prices
Early$7.50$1.50Promo
Growing$21$4.20Promo
Established$39$7.80Promo
+2 more in the table
3 changes2 capturesJan 5, 2024 → Apr 1, 2024

What happened

Between the Jan 5, 2024 and Apr 1, 2024 captures of Xero's pricing page, Pulse recorded 3 changes: Promotional discount changed from 50% off for 4 months to 90% off for 3 months. Early plan promotional price decreased from $7.50 to $1.50, Growing plan from $21 to $4.20, and Established plan from $39 to $7.80; Sales Tax feature added to all plans (Early, Growing, and Established); W-9 + 1099 Management feature added to all plans (Early, Growing, and Established). Pulse files it as a pricing change (discount change, feature added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Early at $27, Growing at $59 and Established at $97.

This is the first pricing-page change Pulse has recorded for Xero. Xero has been tracked since 2024-10-01.

In the same window Zoho, Sage, QuickBooks and Freshbooks also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Early
    Promo
    $7.50$1.50
  • Growing
    Promo
    $21$4.20
  • Established
    Promo
    $39$7.80
  • Early, Growing, EstablishedFeature
    Added
    Not listedSales Tax feature
  • Early, Growing, EstablishedFeature
    Added

    BeforeNot listed

    AfterW-9 + 1099 Management feature

Values as written on Xero's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Xero's pricing page (xero.com) from Jan 5, 2024 and Apr 1, 2024; the change is marked on the page, where Early goes from $7.50 to $1.50, Growing from $21 to $4.20 and Established from $39 to $7.80.

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The two full-page captures with this change marked up are free with an account.

Xero, pricing history

Full history
  1. Q4 2024Price increaseXero Implements Significant Price Hike: Early Plan Costs Rise by 33% to $20/month
  2. Q3 2024PackagingXero Offers 95% Discount for New Customers for 6 Months
  3. Q2 2024PackagingXero Reduces Promotional Discount and Increases Early Plan Prices Significantly
  4. Q1 2024PackagingXero Offers 90% Off for 3 Months on All Plans, Reducing Prices to $1.50, $4.20, and $7.80, Plus New Sales Tax and W-9 Features This change

Across Finance & Accounting in the same window

All Finance & Accounting changes
  1. ZohoJan 23Zoho Vault Removes User Minimums on Professional and Enterprise Plans, Introduces Custom Flex Plan for Large Organizations
  2. SageJan 12Sage Raises Payroll Premium Cost to $16.50 per Employee/Month Amid Other Pricing Changes
  3. QuickBooksJan 12QuickBooks Essentials and Advanced Plans See Significant Price Hikes Amid New AI Features and Increased Promotional Discounts
  4. FreshbooksJan 10Freshbooks Increases Promotional Discount to 75% Off for 3 Months While Reducing Free Trial Period to 7 Days

Questions about this change

Did Xero raise prices in April 2024?

No list-price increase was recorded between Jan 5, 2024 and Apr 1, 2024. The change Pulse detected was a pricing change: discount change, feature added.

What changed on Xero's pricing page between Jan 5, 2024 and Apr 1, 2024?

Early promo: $7.50 → $1.50; Growing promo: $21 → $4.20; Established promo: $39 → $7.80; Early, Growing, Established feature added: Sales Tax feature; Early, Growing, Established feature added: W-9 + 1099 Management feature. Pulse compared the captures it took on Jan 5, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.

How often does Xero change its pricing?

Pulse recorded 0 other pricing-page changes for Xero in the 90 days before this one; Xero has been tracked since 2024-10-01.