Thryv drops 'Amplify' name, top tier now just 'Custom' pricing
What happened
Between the Sep 7, 2026 and Sep 14, 2026 captures of Thryv's pricing page, Pulse recorded one change: The top custom-pricing tier dropped its distinct name 'Amplify' and is now labeled only by its 'Custom' pricing badge. Pulse files it as a packaging change (plan renamed) with a neutral direction. The current page lists Starter at $85 and Signature at $340.
This is the first pricing-page change Pulse has recorded for Thryv. Thryv has been tracked since 2026-04-15.
In the same window Zoho, HubSpot, Salesforce, Constant Contact and Pipedrive also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Custom · PlanPlan renamed
The top custom-pricing tier dropped its distinct name 'Amplify' and is now labeled only by its 'Custom' pricing badge.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Custom | Plan | The top custom-pricing tier dropped its distinct name 'Amplify' and is now labeled only by its 'Custom' pricing badge. | Plan renamed | |
Values as written on Thryv's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Thryv's pricing page (www.thryv.com) from Sep 7, 2026 and Sep 14, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
Across CRM in the same window
All CRM changes- ZohoSep 14Zoho Expense Standard drops Multi-level approval, gains Zia AI suite
- HubSpotSep 14HubSpot Suite Starter Starter swaps itemized features for named Hubs, exposes 1,000-contact...
- SalesforceSep 7Salesforce Small Business axes Free Suite plan, leaves only Starter and Pro
- Constant ContactAug 24Constant Contact demotes 'Teams' to 'Multi-Account'
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Thryv raise prices in September 2026?
No list-price increase was recorded between Sep 7, 2026 and Sep 14, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Thryv's pricing page between Sep 7, 2026 and Sep 14, 2026?
The top custom-pricing tier dropped its distinct name 'Amplify' and is now labeled only by its 'Custom' pricing badge. Pulse compared the captures it took on Sep 7, 2026 and Sep 14, 2026; the before/after table above lists each item as written on the page.
How often does Thryv change its pricing?
Pulse recorded 0 other pricing-page changes for Thryv in the 90 days before this one; Thryv has been tracked since 2026-04-15.