RudderStack adds Event Blocking and Bot Management to pricing tiers
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of RudderStack's pricing page, Pulse recorded 2 changes: Comparison table adds Event Blocking (Growth: 2 events, Enterprise: unlimited), Bot Management tiers (Detect / Detect and Act), and Audit logs under access management; Comparison table adds Custom Property Types limit under Data Catalog: Free 2, Growth 10, Enterprise Unlimited. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Growth at $225.
This is the first pricing-page change Pulse has recorded for RudderStack. RudderStack has been tracked since 2026-07-07.
In the same window Amplitude, Mixpanel and Appsflyer also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · FeatureAdded
BeforeNo Custom Property Types limit
AfterCustom Property Types limit
- Growth, Enterprise · FeatureAddedNo Event BlockingEvent Blocking
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Feature | No Custom Property Types limit | Custom Property Types limit | Added |
| Growth, Enterprise | Feature | No Event Blocking | Event Blocking | Added |
Values as written on RudderStack's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of RudderStack's pricing page (www.rudderstack.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked around the middle of the page, where Custom Property Types limit now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did RudderStack raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a product change: feature added.
What changed on RudderStack's pricing page between Sep 28, 2026 and Oct 5, 2026?
Growth, Enterprise feature: No Custom Property Types limit → Custom Property Types limit, added; Growth, Enterprise feature: No Event Blocking → Event Blocking, added. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does RudderStack change its pricing?
Pulse recorded 0 other pricing-page changes for RudderStack in the 90 days before this one; RudderStack has been tracked since 2026-07-07.