Appsflyer
Appsflyer is a SaaS company that provides mobile attribution and marketing analytics platform, helping businesses to measure and optimize their mobile marketing campaigns.
Pricing Change History
5 changesIncrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'
Compare-plans table renamed "Customer experience and engagement suite" to "Deep Linking Suite", adding Link Management, AI Link Generator, Click reporting, Advanced Analytics, and Bulk Links.
Quarterly roll-up · includes Jun 8 weekly, May 18 weekly, Apr 20 weekly
Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed. ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360.
Welcome Package FAQ updated: ROI360 cost, store, and ad revenue measurement items removed from 30-day trial add-on list; replaced with trial period disclosure note about subscription requirement after trial.
Research Appsflyer's pricing with the Pulse Agent
Ask anything about Appsflyer's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Deep Linking Zero | Free |
| Zero | Free |
| Deep Linking Standard | Contact |
| Deep Linking Advanced | Contact |
| Deep Linking Premium | Contact |
| Growth | $0.07 per conversion |
| Enterprise | Contact |
Company Facts
How Appsflyer compares with its peers
| Company | Entry price | Last change |
|---|---|---|
B Branch | Free | — |
S Skai | $9,500 /mo, billed annually | — |
S Simplified | $29 /mo, billed annually | — |
1 1Q | $5,000 /mo | — |
3 360dialog | $59 /mo | Sep 14, 2026 |
3 3Play Media | Contact | — |
Appsflyer pricing FAQ
- How much does Appsflyer cost?
- Appsflyer prices on usage: the Growth plan is $0.07 per conversion, and the Deep Linking Zero plan is free.
- Does Appsflyer have a free plan?
- Yes. Appsflyer's Deep Linking Zero plan is free.
- What pricing model does Appsflyer use?
- Appsflyer uses usage-based pricing across 7 plans, with a free tier.
- When did Appsflyer last change its pricing?
- Aug 10, 2026: AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics.
- How often has Appsflyer changed its pricing?
- Pulse has recorded 5 pricing changes for Appsflyer since it started tracking on Oct 1, 2024; the pricing page was last captured on Aug 10, 2026.
- Who are Appsflyer's pricing peers?
- Pulse compares Appsflyer with Branch, Skai, Simplified, 1Q, 360dialog and 3Play Media.