Back/Appsflyer

Appsflyer

Appsflyer is a SaaS company that provides mobile attribution and marketing analytics platform, helping businesses to measure and optimize their mobile marketing campaigns.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 33 '26

Pricing model

Usage-based

Free tier available

Pricing Change History

5 changes

20265 changes

Aug 10, 2026

Improvement

Weekly

AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics

Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'

View diff

Jul 2, 2026

Improvement

Quarterly

AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links

Compare-plans table renamed "Customer experience and engagement suite" to "Deep Linking Suite", adding Link Management, AI Link Generator, Click reporting, Advanced Analytics, and Bulk Links.

View diff

Jun 10, 2026

Improvement

Weekly

Appsflyer overhauls plans: renamed tiers and expanded ROI tracking

Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed. ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360.

View diff

May 18, 2026

Improvement

Weekly

Appsflyer shifts focus to Deep Linking Suite with AI-powered tools

Comparison table section renamed from 'Customer experience and engagement suite' to 'Deep Linking Suite'; features restructured: AI Link Generator, Click reporting, Bulk Links, Social-to-app landing pages added; Custom redirection, iOS Universal Links, Custom short links removed.

View diff

Apr 20, 2026

Packaging

Weekly

Appsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure

Welcome Package FAQ updated: ROI360 cost, store, and ad revenue measurement items removed from 30-day trial add-on list; replaced with trial period disclosure note about subscription requirement after trial.

View diff