AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Appsflyer's pricing page, Pulse recorded one change: Incrementality lift testing & measurement section replaced "Incrementality solution for User Acquisition/Retargeting" rows with "Impact based measurement through RCT", "Incremental KPIs", and "Automated Incrementality experiments". In detail: Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Growth at $0.07 per conversion.
It lands 38 days after Appsflyer's previous change, "AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links" (Jul 2, 2026). Before that Pulse recorded "Appsflyer overhauls plans: renamed tiers and expanded ROI tracking" (Jun 10, 2026) and "Appsflyer shifts focus to Deep Linking Suite with AI-powered tools" (May 18, 2026). Appsflyer has been tracked since 2024-10-01.
In the same window FMG Suite, Yodeck, Unbounce, Tella and Pictory also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureFeature change
Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments' | Feature change | |
Values as written on Appsflyer's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Appsflyer's pricing page (appsflyer.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked around the middle of the page.
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Appsflyer, the last 90 days
Full history- Aug 10, 2026improvedAppsFlyer: Incrementality measurement rows replaced with RCT-based metrics · this change
- Jul 2, 2026improvedAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
- Jun 10, 2026improvedAppsflyer overhauls plans: renamed tiers and expanded ROI tracking
- May 18, 2026improvedAppsflyer shifts focus to Deep Linking Suite with AI-powered tools
Across Marketing & Content in the same window
All Marketing & Content changes- FMG SuiteOct 26FMG Suite: Accessibility Lock add-on price decreased from $50 to $49 for both Premium and Essential packages
- YodeckOct 26Yodeck's Premium plan now touts 147+ apps, not just Microsoft and Google
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- TellaOct 26Tella rewords Pro, Premium and Enterprise taglines, prices unchanged
- PictoryOct 26Pictory cuts base video minutes up to 85%, merges credits (+1 more)
Questions about this change
Did Appsflyer raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a product change: feature change.
What changed on Appsflyer's pricing page between Aug 3, 2026 and Aug 10, 2026?
Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Appsflyer change its pricing?
Pulse recorded 3 other pricing-page changes for Appsflyer in the 90 days before this one; the previous change was "AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links" on Jul 2, 2026; Appsflyer has been tracked since 2024-10-01.