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HomeRootlyAll changesEssentials tier name removed
Rootly
Packaging changeOct 5 → Oct 12, 2026 UTC

Rootly swaps tiers for per-product pricing, $20/user for Incident Response

Detected Oct 11, 2026, 10:59 PM ETCloud & DevOps
The changeEssentials tier name removed
BeforeOct 5 UTCEssentials tier name
AfterOct 12 UTCNot listed
removed
1 change2 capturesOct 5 → Oct 12, 2026 UTC

What happened

Between the Oct 5, 2026 and Oct 12, 2026 captures of Rootly's pricing page, Pulse recorded one change: Essentials/Enterprise tiers replaced by per-product pricing: Incident Response $20/user/mo, On-Call $20/user/mo (additive), AI SRE 'Let's talk' (requires Incident Response), Enterprise custom volume pricing. In detail: Per-product Essentials/Enterprise tabs replaced by flat per-product cards plus a single cross-product Enterprise tier (Custom volume pricing). Prices unchanged: Incident Response $20/user/mo, On-Call $20/user/mo (now explicitly additive, $40 for both). AI SRE ('Let's talk') now requires Incident Response, previously usable standalone; Essentials tier name dropped. Pulse files it as a packaging change (packaging change). Pulse's latest capture (Nov 9, 2026) lists Incident Response at $20 and On-Call at $20.

This is the first pricing-page change Pulse has recorded for Rootly. Rootly has been tracked since 2026-07-15.

In the same window Pagerduty, incident.io, Opsgenie and Splunk also changed their Cloud & DevOps pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • AI SRE, Incident ResponsePackaging
    Removed
    Essentials tier nameNot listed

Values as written on Rootly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Rootly's pricing page (rootly.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked around the middle of the page, where the Essentials tier name no longer appears.

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The two full-page captures with this change marked up are free with an account.

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First recorded change for RootlyFull history →

Across Cloud & DevOps in the same window

All Cloud & DevOps changes
  1. PagerdutyOct 5Pagerduty boosts Plus plan to 50 seats, drops AI Actions quotas
  2. incident.ioAug 24incident.io lets users self-serve a free Pro trial, adds Metrics to status pages
  3. OpsgenieAug 17Opsgenie narrows sunset banner, drops Compass, points migrants to Jira…
  4. SplunkJul 20Splunk: removed "Activity-based pricing" model

Questions about this change

Did Rootly raise prices in October 2026?

No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026 UTC. The change Pulse detected was a packaging change: packaging change.

What changed on Rootly's pricing page between Oct 5, 2026 and Oct 12, 2026 UTC?

AI SRE, Incident Response packaging removed: Essentials tier name. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026 UTC; the before/after table above lists each item as written on the page.

How often does Rootly change its pricing?

Pulse recorded 0 other pricing-page changes for Rootly in the 90 days before this one; Rootly has been tracked since 2026-07-15.