Rootly swaps tiers for per-product pricing, $20/user for Incident Response
Essentials/Enterprise tiers replaced by per-product pricing: Incident Response $20/user/mo, On-Call $20/user/mo (additive), AI SRE 'Let's talk' (requires Incident Response), Enterprise custom volume pricing.
What changed
Per-product Essentials/Enterprise tabs replaced by flat per-product cards plus a single cross-product Enterprise tier (Custom volume pricing). Prices unchanged: Incident Response $20/user/mo, On-Call $20/user/mo (now explicitly additive, $40 for both). AI SRE ('Let's talk') now requires Incident Response, previously usable standalone; Essentials tier name dropped.
Before and after
Oct 5, 2026 vs Oct 12, 2026Per-product Essentials/Enterprise tabs replaced by flat per-product cards plus a single cross-product Enterprise tier (Custom volume pricing). Prices unchanged: Incident Response $20/user/mo, On-Call $20/user/mo (now explicitly additive, $40 for both). AI SRE ('Let's talk') now requires Incident Response, previously usable standalone; Essentials tier name dropped.
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