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Back/Rootly

San Francisco-based incident management company founded 2020. Private, Y Combinator-backed. Operates in AI-native on-call and incident response for DevOps and SRE. Serves engineering teams with Slack-native incident automation, on-call scheduling, and status pages.

Entry price
$20
Incident Response · /user/mo
Plans tracked
4
no add-ons
Pricing changes
1
Latest Oct 12, 2026
Pricing model
Subscription
No free tier

Research Rootly's pricing with the Pulse Agent

Ask anything about Rootly's plans, packaging shifts, and how it compares across the market — answered live from verified data.

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Current plans

Captured
PlanPrice
Incident Response$20 /user/mo
On-Call$20 /user/mo
EnterpriseContact
AI SREContact

Company Facts

Free tierNo
Employees51-100
Tracked sinceJul 15, 2026
Pricing last seenOct 12, 2026
Websiterootly.com

How Rootly compares with its peers

CompanyEntry priceLast change
PPagerduty
Pagerduty
$21 /user/mo, billed annuallyOct 19, 2026
OOpsgenie
Opsgenie
$9.45 /user/mo, billed annuallyAug 17, 2026
Iincident.io
incident.io
$15 /user/mo, billed annuallyAug 24, 2026
FFirehydrant
Firehydrant
$25 /responder/mo, billed annuallyJun 29, 2026
EEverbridge
Everbridge
ContactJun 22, 2026
SSplunk
Splunk
$5 /user/mo, billed annuallyJul 20, 2026

Rootly pricing FAQ

How much does Rootly cost?
Rootly pricing starts at $20/user/mo on Incident Response. Rootly lists 4 plans on its pricing page.
Does Rootly have a free plan?
No. Rootly does not list a free tier; paid plans start at $20/user/mo on Incident Response.
What pricing model does Rootly use?
Rootly uses subscription pricing across 4 plans.
When did Rootly last change its pricing?
Oct 12, 2026: Rootly swaps tiers for per-product pricing, $20/user for Incident Response.
How often has Rootly changed its pricing?
Pulse has recorded 1 pricing change for Rootly since it started tracking on Jul 15, 2026; the pricing page was last captured on Oct 12, 2026.
Who are Rootly's pricing peers?
Pulse compares Rootly with Pagerduty, Opsgenie, incident.io, Firehydrant, Everbridge and Splunk.