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Rootly
San Francisco-based incident management company founded 2020. Private, Y Combinator-backed. Operates in AI-native on-call and incident response for DevOps and SRE. Serves engineering teams with Slack-native incident automation, on-call scheduling, and status pages.
Entry price
$20
Incident Response · /user/mo
Plans tracked
4
no add-ons
Pricing changes
1
Latest Oct 12, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week of Oct 5, 2026
Packaging
WeeklyDetected Oct 11, 2026, 10:59 PM ET
Rootly swaps tiers for per-product pricing, $20/user for Incident Response
Per-product Essentials/Enterprise tabs replaced by flat per-product cards plus a single cross-product Enterprise tier (Custom volume pricing). Prices unchanged: Incident Response $20/user/mo, On-Call $20/user/mo (now explicitly additive, $40 for both). AI SRE (‘Let’s talk’) now requires Incident Response, previously usable standalone; Essentials tier name dropped.
Current plans
Checked
| Plan | Price |
|---|---|
| Incident Response | $20 /user/mo |
| On-Call | $20 /user/mo |
| Enterprise | Contact |
| AI SRE | Contact |
Company Facts
How Rootly compares with its peers
| Company | Entry price |
|---|---|
P PagerdutyLast change: Nov 9, 2026 | $21 /user/mobilled annually |
O OpsgenieLast change: Aug 17, 2026 | $9.45 /user/mobilled annually |
I incident.ioLast change: Aug 24, 2026 | $15 /user/mobilled annually |
F FirehydrantLast change: Jun 29, 2026 | $25 /responder/mobilled annually |
E EverbridgeLast change: Jun 22, 2026 | Contact |
S SplunkLast change: Jul 20, 2026 | $5 /user/mobilled annually |
Rootly pricing FAQ
- How much does Rootly cost?
- Rootly pricing starts at $20/user/mo on Incident Response. Rootly lists 4 plans on its pricing page.
- Does Rootly have a free plan?
- No. Rootly does not list a free tier; paid plans start at $20/user/mo on Incident Response.
- What pricing model does Rootly use?
- Rootly uses subscription pricing across 4 plans.
- When did Rootly last change its pricing?
- Oct 12, 2026: Rootly swaps tiers for per-product pricing, $20/user for Incident Response.
- How often has Rootly changed its pricing?
- Pulse has recorded 1 pricing change for Rootly since it started tracking on Jul 15, 2026; the pricing page was last checked on Nov 9, 2026.
- What does “tracked since” mean?
- It's the date of the first saved copy of the pricing page that Pulse checked for changes against a later copy. For a few companies we hold older copies that Pulse never checked for changes, and those don't change this date. If Pulse has never checked two copies, it's the date of the first saved copy.
- Who are Rootly's pricing peers?
- Pulse compares Rootly with Pagerduty, Opsgenie, incident.io, Firehydrant, Everbridge and Splunk.