Splunk: removed "Activity-based pricing" model
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Splunk's pricing page, Pulse recorded one change: Activity-based pricing model discontinued (billed by MTS, traces/min, sessions, or uptime requests). In detail: Splunk removed the 'Activity-based pricing' model for observability, which billed by metric time series (MTS), traces analyzed per minute, sessions, or uptime requests. Pulse files it as a packaging change (plan removed) with a downward direction. The current page lists Splunk On-Call at $5, AppDynamics Infrastructure Edition at $6, Observability Cloud Infrastructure at $15, AppDynamics Premium Edition at $33 and AppDynamics Enterprise Edition at $50.
This is the first pricing-page change Pulse has recorded for Splunk. Splunk has been tracked since 2026-03-19.
In the same window Datadog, Logrocket, Dynatrace and New Relic also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Activity-based · PlanRemoved
Before'Activity-based pricing' model
AfterNo 'Activity-based pricing' model
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Activity-based | Plan | 'Activity-based pricing' model | No 'Activity-based pricing' model | Removed |
Values as written on Splunk's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Splunk's pricing page (www.splunk.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page, where the 'Activity-based pricing' model no longer appears.
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The two full-page captures with this change marked up are free with an account.
Across Data & Analytics in the same window
All Data & Analytics changes- DatadogJul 20Datadog Database Monitoring: AI-powered root cause analysis agent removed from Features
- LogrocketJul 6Logrocket kills free plan, quadruples Enterprise API credits to 2,000/mo
- DynatraceJul 2Dynatrace: Log correlation democratized to Foundation & Discovery tier
- New RelicJun 23New Relic adds ROI calculator to pricing page for observability value
Questions about this change
Did Splunk raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: plan removed.
What changed on Splunk's pricing page between Jul 13, 2026 and Jul 20, 2026?
Activity-based plan: 'Activity-based pricing' model → No 'Activity-based pricing' model, removed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Splunk change its pricing?
Pulse recorded 0 other pricing-page changes for Splunk in the 90 days before this one; Splunk has been tracked since 2026-03-19.