Reflex moves App Code Download to Free plan, reframes Enterprise pitch
What happened
Between the Sep 14, 2026 and Sep 21, 2026 captures of Reflex's pricing page, Pulse recorded one change: "App Code Download" moved from Pro's highlighted feature list to Free's; Enterprise plan subtitle shifted from a 'dedicated infrastructure' pitch to 'shared workspaces, security, and deployment flexibility'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Pro at $25.
It lands 28 days after Reflex's previous change, "Reflex guts Pro plan: flat $200/mo replaced by $25 base + usage tiers" (Aug 24, 2026). Before that Pulse recorded "Reflex: Pro plan promo price ($3/mo) expired, reverted to $200/mo" (Aug 10, 2026). Reflex has been tracked since 2026-07-05.
In the same window Salesforce, Microsoft, HubSpot, Freshworks and Pipedrive also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro, Enterprise · PositioningChanged
BeforePro's highlighted feature list
AfterFree's
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro, Enterprise | Positioning | Pro's highlighted feature list | Free's | Changed |
Values as written on Reflex's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Reflex's pricing page (reflex.dev) from Sep 14, 2026 and Sep 21, 2026; the change is marked near the top of the page, where "Pro's highlighted feature list" becomes "Free's".
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The two full-page captures with this change marked up are free with an account.
Reflex, the last 90 days
Full history- Oct 19, 2026improvedReflex pivots Enterprise to a forward-deployed custom-build service
- Sep 28, 2026packagingReflex swaps Pro multipliers for $25-$200 tiers, narrows Enterprise to GCP
- Sep 21, 2026packagingReflex moves App Code Download to Free plan, reframes Enterprise pitch · this change
- Aug 24, 2026packagingReflex guts Pro plan: flat $200/mo replaced by $25 base + usage tiers
- Aug 10, 2026packagingReflex: Pro plan promo price ($3/mo) expired, reverted to $200/mo
Across Software Development & Testing in the same window
All Software Development & Testing changes- SalesforceSep 21Salesforce Small Business axes Products-by-role path, drops 5 SKUs
- MicrosoftSep 21Teams Premium now needs a Teams Enterprise license; Buy now removed
- HubSpotSep 21HubSpot Service Enterprise drops AI transcript enrichment from Enterprise plan
- FreshworksSep 14Freshworks: new MCP actions add-on ($15/1000) on Freshdesk plans
- PipedriveAug 5Pipedrive: Projects add-on price increase ($6.67→$16)
Questions about this change
Did Reflex raise prices in September 2026?
No list-price increase was recorded between Sep 14, 2026 and Sep 21, 2026. The change Pulse detected was a product change: positioning.
What changed on Reflex's pricing page between Sep 14, 2026 and Sep 21, 2026?
Pro, Enterprise positioning: Pro's highlighted feature list → Free's, changed. Pulse compared the captures it took on Sep 14, 2026 and Sep 21, 2026; the before/after table above lists each item as written on the page.
How often does Reflex change its pricing?
Pulse recorded 2 other pricing-page changes for Reflex in the 90 days before this one; the previous change was "Reflex guts Pro plan: flat $200/mo replaced by $25 base + usage tiers" on Aug 24, 2026; Reflex has been tracked since 2026-07-05.