Refersion ties plan tiers to explicit GMV milestones, up to $1M and beyond
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Refersion's pricing page, Pulse recorded one change: Plan taglines rewritten to disclose explicit GMV-based segmentation: Launch now targets 'new brands', Growth targets brands 'nearing $1M GMV', and Scale targets brands doing 'more than $1 million GMV per year'. Pulse files it as a product change (positioning) with a neutral direction. The current page lists Launch at $29 and Growth at $159.
It lands 2 days after Refersion's previous change, "Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden" (Jul 4, 2026). Refersion has been tracked since 2026-03-02.
In the same window Klaviyo, Omnisend, Attentive and ActiveCampaign also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Launch, Growth, Scale · PositioningPositioning
Plan taglines rewritten to disclose explicit GMV-based segmentation: Launch now targets 'new brands', Growth targets brands 'nearing $1M GMV', and Scale targets brands doing 'more than $1 million GMV per year'.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Launch, Growth, Scale | Positioning | Plan taglines rewritten to disclose explicit GMV-based segmentation: Launch now targets 'new brands', Growth targets brands 'nearing $1M GMV', and Scale targets brands doing 'more than $1 million GMV per year'. | Positioning | |
Values as written on Refersion's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Refersion's pricing page (refersion.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page.
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Refersion, the last 90 days
Full history- Jul 6, 2026packagingRefersion ties plan tiers to explicit GMV milestones, up to $1M and beyond · this change
- Jul 4, 2026increaseRefersion: Growth plan price increase ($129→$199/mo) + Scale price hidden
Across Marketing & Content in the same window
All Marketing & Content changes- KlaviyoJul 6Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- OmnisendJun 29Omnisend rebrands AI Dynamic Content to rule-based filtering
- AttentiveMay 25Attentive AI Journeys adds cross-channel automation and free trials
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did Refersion raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a product change: positioning.
What changed on Refersion's pricing page between Jun 29, 2026 and Jul 6, 2026?
Plan taglines rewritten to disclose explicit GMV-based segmentation: Launch now targets 'new brands', Growth targets brands 'nearing $1M GMV', and Scale targets brands doing 'more than $1 million GMV per year'. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Refersion change its pricing?
Pulse recorded 1 other pricing-page change for Refersion in the 90 days before this one; the previous change was "Refersion: Growth plan price increase ($129→$199/mo) + Scale price hidden" on Jul 4, 2026; Refersion has been tracked since 2026-03-02.