Optimizely renames Agentic Platform to Agent Platform on pricing page
What happened
Between the Jun 22, 2026 and Jun 30, 2026 captures of Optimizely's pricing page, Pulse recorded one change: Product card 'Agentic Platform' renamed to 'Agent Platform' on the plans/pricing page; description and card position unchanged. Pulse files it as a packaging change (plan renamed) with a neutral direction.
It lands 90 days after Optimizely's previous change, "Optimizely Removes AI Product Opal from Pricing, Rebrands AB Testing" (Apr 1, 2026). Before that Pulse recorded "Optimizely Consolidates Experimentation Products, Simplifies Pricing" (Mar 17, 2026). Optimizely has been tracked since 2026-03-02.
In the same window Google, Launchdarkly, Adobe, Unbounce and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanRenamed
BeforeProduct card 'Agentic Platform'
After'Agent Platform'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Product card 'Agentic Platform' | 'Agent Platform' | Renamed |
Values as written on Optimizely's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optimizely's pricing page (optimizely.com) from Jun 22, 2026 and Jun 30, 2026; the change is marked around the middle of the page, where "Product card 'Agentic Platform'" becomes "'Agent Platform'".
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Optimizely, pricing history
Full history- Jul 1, 2026packagingOptimizely renames Agentic Platform to Agent Platform on pricing page · this change
- Apr 1, 2026packagingOptimizely Removes AI Product Opal from Pricing, Rebrands AB Testing
- Mar 17, 2026packagingOptimizely Consolidates Experimentation Products, Simplifies Pricing
Across Marketing & Content in the same window
All Marketing & Content changes- GoogleJun 24Google Workspace drops 50%-off promo from Starter, Standard, Plus
- LaunchdarklyJun 10Launchdarkly adds MCP Server support across all plans
- AdobeApr 27Adobe Creativecloud extends Firefly 50%-off promo deadline to May 20
- UnbounceApr 11Unbounce Nearly Doubles Build Plan Prices With 90% Monthly Hike
- ConvertkitApr 3Convertkit shifts Pro messaging to revenue analytics, reshuffles Creator tools
Questions about this change
Did Optimizely raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 30, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Optimizely's pricing page between Jun 22, 2026 and Jun 30, 2026?
Plan: Product card 'Agentic Platform' → 'Agent Platform', renamed. Pulse compared the captures it took on Jun 22, 2026 and Jun 30, 2026; the before/after table above lists each item as written on the page.
How often does Optimizely change its pricing?
Pulse recorded 0 other pricing-page changes for Optimizely in the 90 days before this one; the previous change was "Optimizely Removes AI Product Opal from Pricing, Rebrands AB Testing" on Apr 1, 2026; Optimizely has been tracked since 2026-03-02.