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Optimizely Pricing Plans & History (2026)

Marketing & Content

Horizontal SoftwareSales, Marketing, Customer Engagement

New York, NY-based digital experience platform company founded in 2010. Private (Insight Partners). Operates in content management, experimentation, and commerce. Serves enterprise marketing and product teams with CMS…

Employees
1001-10000
Website

About Optimizely pricing

Optimizely, a Marketing & Content product, is tracked by PricingSaaS for every pricing change, plan update, and packaging shift. Optimizely currently offers 9 pricing plans. Below you'll find the current Optimizely pricing plans for 2026, recent pricing history, and answers to common questions about how Optimizely prices its product.

Optimizely Pricing Plans

Data Platform

Pricing not disclosed

Content Marketing Platform

Pricing not disclosed

Content Management System

Pricing not disclosed

Web Experimentation

Pricing not disclosed

Feature Experimentation

Pricing not disclosed

Analytics

Pricing not disclosed

Personalization

Pricing not disclosed

Configured Commerce

Pricing not disclosed

Digital Asset Management

Pricing not disclosed

Pricing history for Optimizely

Q1 2026
Q4 2025
Q3 2025

Frequently asked questions about Optimizely pricing

How much does Optimizely cost in 2026? +

Optimizely publishes its current pricing tiers on its pricing page. PricingSaaS tracks every plan, price point, and add-on so you can see the latest Optimizely pricing at a glance, plus how it has changed over time.

When did Optimizely last change its pricing? +

PricingSaaS monitors Optimizely's pricing page continuously. Sign in to PricingSaaS Pulse to see the full pricing history and get alerts whenever Optimizely updates plans, prices, or packaging.

Does Optimizely offer a free plan or trial? +

Free plans, trials, and freemium tiers (when offered) are listed in the plan grid above. If Optimizely introduces or removes a free tier, the change is captured in PricingSaaS Pulse.

What category is Optimizely in? +

Optimizely is tracked under Marketing & Content. New York, NY-based digital experience platform company founded in 2010. Private (Insight Partners). Operates in content management, experimentation, and commerce. Serves enterprise marketing and product teams with CMS, A/B testing, and personalization tools.

Track every pricing change at Optimizely

PricingSaaS Pulse monitors Optimizely's pricing page continuously. Get notified when plans change, prices shift, or features move.

See pricing history on Pulse