Back/Optimizely

Optimizely

New York, NY-based digital experience platform company founded in 2010. Private (Insight Partners). Operates in content management, experimentation, and commerce. Serves enterprise marketing and product teams with CMS, A/B testing, and personalization tools.

Plans tracked

7 add-ons

Pricing changes

Latest Wk 27 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Jul 1, 2026

Packaging

Weekly

Optimizely renames Agentic Platform to Agent Platform on pricing page

Product card 'Agentic Platform' renamed to 'Agent Platform' on the plans/pricing page; description and card position unchanged.

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Apr 1, 2026

Packaging

Weekly

Optimizely Removes AI Product Opal from Pricing, Rebrands AB Testing

Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed. AB Experimentation product renamed to Web Experimentation with updated tagline and feature descriptions.

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Mar 17, 2026

Packaging

Weekly

Optimizely Consolidates Experimentation Products, Simplifies Pricing

Page restructured: Web and Feature Experimentation consolidated into top-tier 'Experimentation' product [Original products moved to 'Enhance your experience' section as secondary offerings]

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