Optimizely
New York, NY-based digital experience platform company founded in 2010. Private (Insight Partners). Operates in content management, experimentation, and commerce. Serves enterprise marketing and product teams with CMS, A/B testing, and personalization tools.
Pricing Change History
3 changesProduct card 'Agentic Platform' renamed to 'Agent Platform' on the plans/pricing page; description and card position unchanged.
Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed. AB Experimentation product renamed to Web Experimentation with updated tagline and feature descriptions.
Page restructured: Web and Feature Experimentation consolidated into top-tier 'Experimentation' product [Original products moved to 'Enhance your experience' section as secondary offerings]
Research Optimizely's pricing with the Pulse Agent
Ask anything about Optimizely's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Content Management | Plan | Contact |
| Optimizely Opal (AI) | Plan | Contact |
| Experimentation | Plan | Contact |
| Analytics | Add-on | Contact |
| Feature Experimentation | Add-on | Contact |
| Content Marketing | Add-on | Contact |
| Personalization | Add-on | Contact |
| Configured Commerce | Add-on | Contact |
| Data Platform | Add-on | Contact |
| Asset Management | Add-on | Contact |
Company Facts
How Optimizely compares with its peers
| Company | Entry price | Last change |
|---|---|---|
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
C Convertkit | $33 /mo, billed annually | Oct 12, 2026 |
U Unbounce | $22 /mo, billed annually | Oct 26, 2026 |
I Instapage | $79 /mo, billed annually | — |
L Launchdarkly | $10 /mo, billed annually + usage | Aug 10, 2026 |
G Google | Contact | Oct 12, 2026 |
Optimizely pricing FAQ
- How much does Optimizely cost?
- Optimizely does not publish list prices — its 3 plans are quote-based.
- Does Optimizely have a free plan?
- No. Optimizely does not list a free tier.
- What pricing model does Optimizely use?
- Optimizely uses subscription pricing across 3 plans.
- When did Optimizely last change its pricing?
- Jul 1, 2026: Optimizely renames Agentic Platform to Agent Platform on pricing page.
- How often has Optimizely changed its pricing?
- Pulse has recorded 3 pricing changes for Optimizely since it started tracking on Mar 2, 2026; the pricing page was last captured on Jul 1, 2026.
- Who are Optimizely's pricing peers?
- Pulse compares Optimizely with Adobe, Convertkit, Unbounce, Instapage, Launchdarkly and Google.