Packaging change·Mar 16 → Mar 23, 2026·Week 13, 2026·Marketing & Content
Optimizely Removes AI Product Opal from Pricing, Rebrands AB Testing
What changed
Plan removed
Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed.
Plan renamed
AB Experimentation product renamed to Web Experimentation with updated tagline and feature descriptions.
Before and after
Mar 16, 2026 vs Mar 23, 2026Pulse.
100%
Change 1 of 2 · plan removed
Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed.
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