Optimizely Removes AI Product Opal from Pricing, Rebrands AB Testing
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of Optimizely's pricing page, Pulse recorded 2 changes: Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed; AB Experimentation product renamed to Web Experimentation with updated tagline and feature descriptions. Pulse files it as a packaging change (plan removed, plan renamed) with a downward direction.
It lands 15 days after Optimizely's previous change, "Optimizely Consolidates Experimentation Products, Simplifies Pricing" (Mar 17, 2026). Optimizely has been tracked since 2026-03-02.
In the same window Adobe, Unbounce, Launchdarkly and Convertkit also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Optimizely Opal (AI) · PlanPlan removed
Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed.
- Experimentation · PlanRenamed
BeforeAB Experimentation product
AfterWeb Experimentation
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Optimizely Opal (AI) | Plan | Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed. | Plan removed | |
| Experimentation | Plan | AB Experimentation product | Web Experimentation | Renamed |
Values as written on Optimizely's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Optimizely's pricing page (optimizely.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where "AB Experimentation product" becomes "Web Experimentation".
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The two full-page captures with this change marked up are free with an account.
Optimizely, the last 90 days
Full history- Jul 1, 2026packagingOptimizely renames Agentic Platform to Agent Platform on pricing page
- Apr 1, 2026packagingOptimizely Removes AI Product Opal from Pricing, Rebrands AB Testing · this change
- Mar 17, 2026packagingOptimizely Consolidates Experimentation Products, Simplifies Pricing
Across Marketing & Content in the same window
All Marketing & Content changes- AdobeApr 1Adobe Creativecloud hikes Stock plan 33% to $39.99 with AI editing tools
- UnbounceMar 26Unbounce cuts Agency plan thresholds in half for traffic and domains
- LaunchdarklyJan 12LaunchDarkly bills Foundation on both service connections and client-side MAU, and adds usage-priced observability add-ons
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
Questions about this change
Did Optimizely raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a packaging change: plan removed, plan renamed.
What changed on Optimizely's pricing page between Mar 16, 2026 and Mar 23, 2026?
Optimizely Opal (AI) product removed from pricing page. AI agents, agentic workflows, and governance features no longer listed; Experimentation plan: AB Experimentation product → Web Experimentation, renamed. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does Optimizely change its pricing?
Pulse recorded 1 other pricing-page change for Optimizely in the 90 days before this one; the previous change was "Optimizely Consolidates Experimentation Products, Simplifies Pricing" on Mar 17, 2026; Optimizely has been tracked since 2026-03-02.