Mailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Mailgun's pricing page, Pulse recorded one change: Foundation plan message retention decreased from 3 days to 1 day. Pulse files it as a packaging change (limit decrease) with a downward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $15, Foundation at $35 and Scale at $90.
Mailgun's previous recorded change was "Mailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day" (Q2 2024). Mailgun has been tracked since 2023-11-15.
In the same window HubSpot, Mailchimp, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Foundation · Limit—3 days1 day
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Foundation | Limit | 3 days | 1 day | — |
Values as written on Mailgun's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailgun's pricing page (mailgun.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page, where foundation limit reads 3 days and then 1 day.
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The two full-page captures with this change marked up are free with an account.
Mailgun, the last 90 days
Full history- Q1 2025improvedMailgun Introduces Bounce Classification Metric and Expands API Key Limits for Free and Basic Plans
- Q4 2024improvedMailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes
- Q3 2024packagingMailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day · this change
- Q2 2024increaseMailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- MailchimpJan 13Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailgun raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: limit decrease.
What changed on Mailgun's pricing page between Jul 1, 2024 and Oct 1, 2024?
Foundation limit: 3 days → 1 day. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Mailgun change its pricing?
Pulse recorded 1 other pricing-page change for Mailgun in the 90 days before this one; the previous change was "Mailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day" in Q2 2024; Mailgun has been tracked since 2023-11-15.