Mailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day
What happened
Between the Apr 16, 2024 and Jul 1, 2024 captures of Mailgun's pricing page, Pulse recorded 5 changes: Basic plan introduced at $15/month with 10,000 emails/month included; Enterprise removed as standalone pricing tier column, now shown only as 'Enterprise services' section; Scale plan overage rate increased from $0.80/1,000 emails to $1.10/1,000 emails (37.5% increase); Foundation plan overage rate increased from $1.00/1,000 emails to $1.30/1,000 emails (30% increase); Free plan restructured from 5,000 emails/month to 100 emails/day (~3,000/month). Pulse files it as a pricing change (new plan, plan removed, price increase, freemium change) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $15, Foundation at $35 and Scale at $90.
Mailgun's previous recorded change was "Mailgun Introduces Free Plan with 5,000 Emails/Month and 1-Month Free Trial for Foundation and Scale Plans" (Q1 2024). Mailgun has been tracked since 2023-11-15.
In the same window HubSpot, Mailchimp, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · PlanAddedNo Basic planBasic plan
- Enterprise · PlanRemovedEnterpriseNo Enterprise
- Scale · PricePrice increase
Scale plan overage rate increased from $0.80/1,000 emails to $1.10/1,000 emails (37.5% increase)
- Foundation · PricePrice increase
Foundation plan overage rate increased from $1.00/1,000 emails to $1.30/1,000 emails (30% increase)
- — · Free tier—5,000 emails/month100 emails/day
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Plan | No Basic plan | Basic plan | Added |
| Enterprise | Plan | Enterprise | No Enterprise | Removed |
| Scale | Price | — | $1.10 | Price increase |
| Foundation | Price | — | $1.30 | Price increase |
| — | Free tier | 5,000 emails/month | 100 emails/day | — |
Values as written on Mailgun's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailgun's pricing page (mailgun.com) from Apr 16, 2024 and Jul 1, 2024; the change is marked on the page, where Basic plan now appears.
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The two full-page captures with this change marked up are free with an account.
Mailgun, the last 90 days
Full history- Q1 2025improvedMailgun Introduces Bounce Classification Metric and Expands API Key Limits for Free and Basic Plans
- Q4 2024improvedMailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes
- Q3 2024packagingMailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day
- Q2 2024increaseMailgun Increases Scale Plan Overage Rate by 37.5% and Restructures Free Plan to 100 Emails/Day · this change
- Q1 2024packagingMailgun Introduces Free Plan with 5,000 Emails/Month and 1-Month Free Trial for Foundation and Scale Plans
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- MailchimpJan 13Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailgun raise prices in July 2024?
Yes. Pulse captured Mailgun's pricing page on Apr 16, 2024 and again on Jul 1, 2024 and recorded 2 price increases: Scale: Scale plan overage rate increased from $0.80/1,000 emails to $1.10/1,000 emails (37.5% increase); Foundation: Foundation plan overage rate increased from $1.00/1,000 emails to $1.30/1,000 emails (30% increase).
What changed on Mailgun's pricing page between Apr 16, 2024 and Jul 1, 2024?
Basic plan: No Basic plan → Basic plan, added; Enterprise plan: Enterprise → No Enterprise, removed; Scale plan overage rate increased from $0.80/1,000 emails to $1.10/1,000 emails (37.5% increase); Foundation plan overage rate increased from $1.00/1,000 emails to $1.30/1,000 emails (30% increase); free tier: 5,000 emails/month → 100 emails/day. Pulse compared the captures it took on Apr 16, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Mailgun change its pricing?
Pulse recorded 1 other pricing-page change for Mailgun in the 90 days before this one; the previous change was "Mailgun Introduces Free Plan with 5,000 Emails/Month and 1-Month Free Trial for Foundation and Scale Plans" in Q1 2024; Mailgun has been tracked since 2023-11-15.