Mailgun Introduces Bounce Classification Metric and Expands API Key Limits for Free and Basic Plans
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Mailgun's pricing page, Pulse recorded 3 changes: Basic plan API keys increased from 1 to 2; Bounce Classification metric added to all plans (Free/Basic: 1 day, Foundation: 5 days, Scale: 30 days retention); Free plan API keys increased from 1 to 2. Pulse files it as a packaging change (limit increase, threshold added) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $15, Foundation at $35 and Scale at $90.
Mailgun's previous recorded change was "Mailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes" (Q4 2024). Mailgun has been tracked since 2023-11-15.
In the same window HubSpot, Mailchimp, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · Limit+100%12
- Basic, Foundation, Scale · LimitAdded
BeforeNo Bounce Classification metric
AfterBounce Classification metric
- — · Limit+100%12
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Limit | 1 | 2 | +100% |
| Basic, Foundation, Scale | Limit | No Bounce Classification metric | Bounce Classification metric | Added |
| — | Limit | 1 | 2 | +100% |
Values as written on Mailgun's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailgun's pricing page (mailgun.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where basic limit reads 1 and then 2.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Mailgun, the last 90 days
Full history- Q1 2025improvedMailgun Introduces Bounce Classification Metric and Expands API Key Limits for Free and Basic Plans · this change
- Q4 2024improvedMailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- MailchimpJan 13Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailgun raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: limit increase, threshold added.
What changed on Mailgun's pricing page between Jan 1, 2025 and Apr 1, 2025?
Basic limit: 1 → 2 (+100%); Basic, Foundation, Scale limit: No Bounce Classification metric → Bounce Classification metric, added; limit: 1 → 2 (+100%). Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Mailgun change its pricing?
Pulse recorded 1 other pricing-page change for Mailgun in the 90 days before this one; the previous change was "Mailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes" in Q4 2024; Mailgun has been tracked since 2023-11-15.