Mailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Mailgun's pricing page, Pulse recorded 2 changes: Basic plan inbound routes increased from 1 to 5; Tracking, analytics, and webhooks feature added to Free plan (previously only available in Foundation tier and above). Pulse files it as a packaging change (limit increase, feature added) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Basic at $15, Foundation at $35 and Scale at $90.
Mailgun's previous recorded change was "Mailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day" (Q3 2024). Mailgun has been tracked since 2023-11-15.
In the same window HubSpot, Mailchimp, Constant Contact and Getresponse also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · Limit+400%15
- Foundation · FeatureFeature added
Tracking, analytics, and webhooks feature added to Free plan (previously only available in Foundation tier and above)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Limit | 1 | 5 | +400% |
| Foundation | Feature | Tracking, analytics, and webhooks feature added to Free plan (previously only available in Foundation tier and above) | Feature added | |
Values as written on Mailgun's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Mailgun's pricing page (mailgun.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where basic limit reads 1 and then 5.
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The two full-page captures with this change marked up are free with an account.
Mailgun, the last 90 days
Full history- Q1 2025improvedMailgun Introduces Bounce Classification Metric and Expands API Key Limits for Free and Basic Plans
- Q4 2024improvedMailgun Expands Free Plan with Tracking and Analytics Features, Enhances Basic Plan with Increased Inbound Routes · this change
- Q3 2024packagingMailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJan 14HubSpot Service Starter Launches Service Hub Enterprise Plan at $150/mo/seat, Enhancing Help Desk Software with Advanced Features and $3,500 Onboarding Fee
- MailchimpJan 13Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan
- Constant ContactJan 11Constant Contact Introduces Game-Changing Campaign Builder Feature for Rapid Multi-Channel Campaign Creation
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Mailgun raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: limit increase, feature added.
What changed on Mailgun's pricing page between Oct 1, 2024 and Jan 1, 2025?
Basic limit: 1 → 5 (+400%); Tracking, analytics, and webhooks feature added to Free plan (previously only available in Foundation tier and above). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Mailgun change its pricing?
Pulse recorded 1 other pricing-page change for Mailgun in the 90 days before this one; the previous change was "Mailgun Reduces Foundation Plan Message Retention from 3 Days to 1 Day" in Q3 2024; Mailgun has been tracked since 2023-11-15.