Lob raises print rates 3-6% but hikes included volume up to 25x
What happened
Between the Jul 6, 2026 and Jul 13, 2026 captures of Lob's pricing page, Pulse recorded 3 changes: Included mailing volume allowances increased sharply across all plans: Developer 500->6,000, Startup 3,000->75,000, Growth 6,000->150,000, and Enterprise 'Custom Mail Capacity' quantified as 150,000+/year. Monthly base prices unchanged; HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page; Print & postage per-unit rates increased ~3-6% across Developer, Startup, and Growth plans (e.g. Developer postcard $0.872->$0.905, letter $0.806->$0.828, check $1.159->$1.190); Enterprise remains Custom Pricing. Pulse files it as a pricing change (limit increase, feature removed, price increase) with an upward direction. The current page lists Startup at $260 and Growth at $550.
This is the first pricing-page change Pulse has recorded for Lob. Lob has been tracked since 2026-02-28.
In the same window EasyPost, Klaviyo, Twilio, Mailchimp and AgilePoint also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Developer, Startup, Growth · Limit+1100%5006,000
- — · FeatureFeature removed
HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page.
- Developer, Startup, Growth · Price+4%$0.872$0.905
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Developer, Startup, Growth | Limit | 500 | 6,000 | +1100% |
| — | Feature | HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page. | Feature removed | |
| Developer, Startup, Growth | Price | $0.872 | $0.905 | +4% |
Values as written on Lob's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lob's pricing page (www.lob.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where developer, startup, growth price reads $0.872 and then $0.905.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- EasyPostJul 13EasyPost launches Nexus: free carrier labels or BYOCA at $20/mo
- KlaviyoJul 6Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- TwilioJul 4Twilio: Video/Conversation Intelligence pricing overhaul + 4 new products
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- AgilePointJul 2AgilePoint: formalized 4-tier licensing, Dynamic Concurrent Access now the default
Questions about this change
Did Lob raise prices in July 2026?
Yes. Pulse captured Lob's pricing page on Jul 6, 2026 and again on Jul 13, 2026 and recorded 1 price increase: Developer, Startup, Growth: $0.872 → $0.905 (+4%).
What changed on Lob's pricing page between Jul 6, 2026 and Jul 13, 2026?
Developer, Startup, Growth limit: 500 → 6,000 (+1100%); HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page; Developer, Startup, Growth price: $0.872 → $0.905 (+4%). Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.
How often does Lob change its pricing?
Pulse recorded 0 other pricing-page changes for Lob in the 90 days before this one; Lob has been tracked since 2026-02-28.