San Francisco, CA-based direct mail automation company founded in 2013. Private. Operates in marketing technology and print logistics. Serves enterprises and marketers with API-powered automated direct mail campaigns.
Entry price
$260
Startup · /mo
Plans tracked
4
no add-ons
Pricing changes
1
Latest Jul 13, 2026
Pricing model
Subscription
Free tier available
Pricing Change History
1 change20261 change
Research Lob's pricing with the Pulse Agent
Ask anything about Lob's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Developer | Free |
| Startup | $260 /mo |
| Growth | $550 /mo |
| Enterprise | Contact |
Company Facts
CategoryMarketing & Content
Free tierYes
Employees101-1000
Tracked sinceFeb 28, 2026
Pricing last seenJul 13, 2026
Websitewww.lob.com
How Lob compares with its peers
| Company | Entry price | Last change |
|---|---|---|
T Twilio | $0.01 /mo + usage | Sep 7, 2026 |
M Mailchimp | $13 /contacts block/mo | Oct 12, 2026 |
K Klaviyo | $45 /mo | Sep 9, 2026 |
P Postal | Contact | — |
E EasyPost | $20 /mo | Oct 19, 2026 |
A AgilePoint | $39 /named user seat/mo | Jul 2, 2026 |
Lob pricing FAQ
- How much does Lob cost?
- Lob pricing starts at $260/mo on Startup. Lob lists 4 plans on its pricing page; the Developer plan is free.
- Does Lob have a free plan?
- Yes. Lob's Developer plan is free; paid plans start at $260/mo on Startup.
- What pricing model does Lob use?
- Lob uses subscription pricing across 4 plans, with a free tier.
- When did Lob last change its pricing?
- Jul 13, 2026: Lob raises print rates 3-6% but hikes included volume up to 25x.
- How often has Lob changed its pricing?
- Pulse has recorded 1 pricing change for Lob since it started tracking on Feb 28, 2026; the pricing page was last captured on Jul 13, 2026.