KickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of KickoffLabs' pricing page, Pulse recorded 2 changes: Free plan monthly allowance cut from 100 uniques to 50 leads per month; campaign email sending now noted as off on Free; New 'Branded QR codes' row added to the comparison table: every page gets a brand-colored QR code (PNG/SVG downloads); Hobby gets the KickoffLabs beaker logo, Premium/Business/Enterprise get your logo or initials. Pulse files it as a packaging change (feature added, freemium change). Pulse's latest capture (Nov 9, 2026) lists Starter at $34, Growth at $69, Business at $125, Enterprise at $202 and SMS Contests Add-on at $50.
This is the first pricing-page change Pulse has recorded for KickoffLabs. KickoffLabs has been tracked since 2026-02-28.
In the same window OptinMonster and Unbounce also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- AddedBusiness, EnterpriseFeatureNot listedBranded QR codes row
- Changed—Free tier100 uniques50 leads per month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Enterprise | Feature | Not listed | Branded QR codes row | Added |
| — | Free tier | 100 uniques | 50 leads per month | Changed |
Values as written on KickoffLabs' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of KickoffLabs' pricing page (kickofflabs.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked around the middle of the page, where "100 uniques" becomes "50 leads per month".
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The two full-page captures with this change marked up are free with an account.
KickoffLabs, pricing history
Full history- Nov 8, 2026Price increaseKickoffLabs renames tiers, lifts Starter to $34/mo from $13 and doubles leads
- Oct 19, 2026PackagingKickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes This change
Across Marketing & Content in the same window
All Marketing & Content changes- OptinMonsterOct 5OptinMonster raises promo prices up to 38% as discount shrinks to 40%
- UnbounceAug 17Unbounce adds MCP server support to Starter plan for AI-driven page building
- UnbounceNov 9Unbounce reveals $349/month self-serve price for its Agency plan
- OptinMonsterNov 2OptinMonster adds AI-powered MCP campaign tool and 500-impression free trial
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
Questions about this change
Did KickoffLabs raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a packaging change: feature added, freemium change.
What changed on KickoffLabs' pricing page between Oct 12, 2026 and Oct 19, 2026?
Business, Enterprise feature added: Branded QR codes row; free tier: 100 uniques → 50 leads per month, changed. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does KickoffLabs change its pricing?
Pulse recorded 0 other pricing-page changes for KickoffLabs in the 90 days before this one; KickoffLabs has been tracked since 2026-02-28.