KickoffLabs renames tiers, lifts Starter to $34/mo from $13 and doubles leads
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of KickoffLabs' pricing page, Pulse recorded 3 changes: Tiers renamed Hobby to Starter and Premium to Growth with higher prices: Starter $34/mo annual ($49 monthly), up from Hobby $13 ($19); Growth $69 ($99), up from Premium $48 ($69); Business rose from $99 to $125/mo annual ($145 to $179 monthly). Enterprise unchanged at $202 ($289). Existing Hobby and Premium subscribers keep their current price; Monthly lead limits doubled on entry tiers: 500 to 1. In detail: Monthly lead limits doubled on entry tiers: 500 to 1,000 (Hobby to Starter) and 2,500 to 5,000 (Premium to Growth); Growth adds Shopify purchase scoring, custom lead tags and Kiosk mode; tracking pixels and integrations move down from Premium to the entry Starter tier. Pulse files it as a pricing change (price increase, limit raised, feature added) with an upward direction. The current page lists Starter at $34, Growth at $69, Business at $125, Enterprise at $202 and SMS Contests Add-on at $50.
It lands 21 days after KickoffLabs' previous change, "KickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes" (Oct 19, 2026). KickoffLabs has been tracked since 2026-02-28.
In the same window Unbounce, OptinMonster and Leadpages also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +26%BusinessPrice$99/mo$125/mo
- +100%—Limit5001,000
- ChangedStarterFeaturePremiumthe entry Starter tier
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Price | $99/mo | $125/mo | +26% |
| — | Limit | 500 | 1,000 | +100% |
| Starter | Feature | Premium | the entry Starter tier | Changed |
Values as written on KickoffLabs' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of KickoffLabs' pricing page (kickofflabs.com) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where business price reads $99/mo and then $125/mo.
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KickoffLabs, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026Price increaseKickoffLabs renames tiers, lifts Starter to $34/mo from $13 and doubles leads This change
- Oct 19, 2026PackagingKickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did KickoffLabs raise prices in November 2026?
Yes. Pulse captured KickoffLabs' pricing page on Nov 2, 2026 and again on Nov 9, 2026 UTC and recorded 1 price increase: Business: $99/mo → $125/mo (+26%).
What changed on KickoffLabs' pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Business price: $99/mo → $125/mo (+26%); limit: 500 → 1,000 (+100%); Starter feature: Premium → the entry Starter tier, changed. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does KickoffLabs change its pricing?
Pulse recorded 1 other pricing-page change for KickoffLabs in the 90 days before this one; the previous change was "KickoffLabs halves Free plan allowance to 50 leads, turns off Free email sending, adds Branded QR codes" on Oct 19, 2026; KickoffLabs has been tracked since 2026-02-28.