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OptinMonster
West Palm Beach, FL-based lead generation and conversion optimization company founded in 2013. Private. Operates in the marketing technology sector. Serves digital marketers, e-commerce businesses, and publishers with popup and opt-in form tools.
Entry price
$9
Basic · /mo, billed annually
Plans tracked
4
no add-ons
Pricing changes
1
Latest Oct 5, 2026
Pricing model
Subscription
No free tier
Pricing Change History
1 change20261 change
Week 41 · Oct 5, 2026
Packaging
WeeklyOptinMonster raises promo prices up to 38% as discount shrinks to 40%
Promo first-year monthly-equivalent prices rose: Basic $7->$9, Plus $19->$27, Pro $29->$37, Growth $49->$67; promo cut from 60% off to 'over 40% off'. List prices ($210/$570/$870/$1,470) unchanged.
Research OptinMonster's pricing with the Pulse Agent
Ask anything about OptinMonster's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Basic | $9 /mobilled annually · $21 billed monthly |
| Plus | $27 /mobilled annually · $57 billed monthly |
| Pro | $37 /mobilled annually · $87 billed monthly |
| Growth | $67 /mobilled annually · $147 billed monthly |
All plans
- Intro offer 60% off annual plans
Stacking not stated by OptinMonster.
Company Facts
CategoryMarketing & Content
Free tierNo
Employees11-50
Tracked sinceMar 2, 2026
Pricing last seenOct 5, 2026
Websiteoptinmonster.com
How OptinMonster compares with its peers
| Company | Entry price | Last change |
|---|---|---|
C Convertkit | $33 /mo, billed annually | Oct 12, 2026 |
L Leadpages | $23 /mo, billed annually | Oct 26, 2026 |
U Unbounce | $22 /mo, billed annually | Oct 26, 2026 |
I Instapage | $79 /mo, billed annually | — |
G Getresponse | $15.58 /mo, billed annually | Feb 23, 2026 |
A ActiveCampaign | $15 /mo, billed annually | Oct 26, 2026 |
OptinMonster pricing FAQ
- How much does OptinMonster cost?
- OptinMonster pricing starts at $9/mo on Basic, billed annually. OptinMonster lists 4 plans on its pricing page.
- Does OptinMonster have a free plan?
- No. OptinMonster does not list a free tier; paid plans start at $9/mo on Basic, billed annually.
- What pricing model does OptinMonster use?
- OptinMonster uses subscription pricing across 4 plans.
- When did OptinMonster last change its pricing?
- Oct 5, 2026: OptinMonster raises promo prices up to 38% as discount shrinks to 40%.
- How often has OptinMonster changed its pricing?
- Pulse has recorded 1 pricing change for OptinMonster since it started tracking on Mar 2, 2026; the pricing page was last captured on Oct 5, 2026.
- Who are OptinMonster's pricing peers?
- Pulse compares OptinMonster with Convertkit, Leadpages, Unbounce, Instapage, Getresponse and ActiveCampaign.