OptinMonster raises promo prices up to 38% as discount shrinks to 40%
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of OptinMonster's pricing page, Pulse recorded one change: Promo first-year monthly-equivalent prices rose: Basic $7->$9, Plus $19->$27, Pro $29->$37, Growth $49->$67; promo cut from 60% off to 'over 40% off'. List prices ($210/$570/$870/$1,470) unchanged. Pulse files it as a pricing change (discount change) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Basic at $9, Plus at $27, Pro at $37 and Growth at $67.
This is the first pricing-page change Pulse has recorded for OptinMonster. OptinMonster has been tracked since 2026-03-02.
In the same window Unbounce and Leadpages also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- PromoBasic$7$9
- PromoPlus$19$27
- PromoPro$29$37
- PromoGrowth$49$67
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Promo | $7 | $9 | +29% |
| Plus | Promo | $19 | $27 | +42% |
| Pro | Promo | $29 | $37 | +28% |
| Growth | Promo | $49 | $67 | +37% |
Values as written on OptinMonster's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OptinMonster's pricing page (optinmonster.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where Basic goes from $7 to $9, Plus from $19 to $27, Pro from $29 to $37 and Growth from $49 to $67.
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The two full-page captures with this change marked up are free with an account.
OptinMonster, pricing history
Full historyDates are the day each change was detected, Eastern time.
- Nov 1, 2026PackagingOptinMonster adds AI-powered MCP campaign tool and 500-impression free trial
- Oct 4, 2026Price increaseOptinMonster raises promo prices up to 38% as discount shrinks to 40% This change
Across Marketing & Content in the same window
All Marketing & Content changes- UnbounceAug 17Unbounce adds MCP server support to Starter plan for AI-driven page building
- LeadpagesJul 13Leadpages: Page & domain limits cut across Pro/Business/Grow/Starter
- UnbounceNov 9Unbounce reveals $349/month self-serve price for its Agency plan
- UnbounceOct 26Unbounce: AI credits allowances introduced on all plans: Starter 4,000, Build 30,000, Experiment 40,000, Optimize…
- LeadpagesOct 26Leadpages drops $29 Pro plan, raising entry price to $49/mo
Questions about this change
Did OptinMonster raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026 UTC. The change Pulse detected was a pricing change: discount change.
What changed on OptinMonster's pricing page between Sep 28, 2026 and Oct 5, 2026 UTC?
Basic promo: $7 → $9; Plus promo: $19 → $27; Pro promo: $29 → $37; Growth promo: $49 → $67. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026 UTC; the before/after table above lists each item as written on the page.
How often does OptinMonster change its pricing?
Pulse recorded 0 other pricing-page changes for OptinMonster in the 90 days before this one; OptinMonster has been tracked since 2026-03-02.