Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Hightouch's pricing page, Pulse recorded one change: AI Decisioning plan renamed to Agentic Marketing Platform; description updated from '1:1 personalization with AI Agents' to 'lifecycle and advertising marketing workflows'; product links changed to include Ad Studio. Pulse files it as a packaging change (plan renamed) with a neutral direction.
This is the first pricing-page change Pulse has recorded for Hightouch. Hightouch has been tracked since 2026-02-27.
In the same window Amplitude, Segment and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Agentic Marketing Platform · PlanReworded
Before1:1 personalization with AI Agents
Afterlifecycle and advertising marketing workflows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Agentic Marketing Platform | Plan | 1:1 personalization with AI Agents | lifecycle and advertising marketing workflows | Reworded |
Values as written on Hightouch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hightouch's pricing page (hightouch.com) from Apr 27, 2026 and May 4, 2026; the change is marked near the top of the page, where "1:1 personalization with AI Agents" becomes "lifecycle and advertising marketing workflows".
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The two full-page captures with this change marked up are free with an account.
Hightouch, pricing history
Full history- Jul 3, 2026improvedHightouch: AI Decisioning renamed Agentic Marketing Platform + more
- May 5, 2026packagingHightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio · this change
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Hightouch raise prices in May 2026?
No list-price increase was recorded between Apr 27, 2026 and May 4, 2026. The change Pulse detected was a packaging change: plan renamed.
What changed on Hightouch's pricing page between Apr 27, 2026 and May 4, 2026?
Agentic Marketing Platform plan: 1:1 personalization with AI Agents → lifecycle and advertising marketing workflows, reworded. Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Hightouch change its pricing?
Pulse recorded 0 other pricing-page changes for Hightouch in the 90 days before this one; Hightouch has been tracked since 2026-02-27.