Packaging change·Apr 27 → May 4, 2026·Week 19, 2026·Data & Analytics
Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio
What changed
Plan renamed
AI Decisioning plan renamed to Agentic Marketing Platform; description updated from '1:1 personalization with AI Agents' to 'lifecycle and advertising marketing workflows'; product links changed to include Ad Studio.
Before and after
Apr 27, 2026 vs May 4, 2026Pulse.
100%
What changed
AI Decisioning plan renamed to Agentic Marketing Platform; description updated from '1:1 personalization with AI Agents' to 'lifecycle and advertising marketing workflows'; product links changed to include Ad Studio.
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