H
Hightouch
Entry price
Free
Free plan available
Plans tracked
3
no add-ons
Pricing changes
2
Latest Jul 3, 2026
Pricing model
Subscription
Free tier available
Pricing Change History
2 changes20262 changes
Week 19 · May 4, 2026
Packaging
WeeklyPublished May 5, 2026
Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio
AI Decisioning plan renamed to Agentic Marketing Platform; description updated from '1:1 personalization with AI Agents' to 'lifecycle and advertising marketing workflows'; product links changed to include Ad Studio.
Research Hightouch's pricing with the Pulse Agent
Ask anything about Hightouch's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Basic Reverse ETL | Free |
| Agentic Marketing Platform | Contact |
| Composable CDP | Contact |
Company Facts
CategoryData & Analytics
Free tierYes
Employees101-1000
Tracked sinceFeb 27, 2026
Pricing last seenJul 3, 2026
Websitehightouch.com
How Hightouch compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Segment | $120 /mo | Jun 2, 2026 |
M mParticle | — | — |
T Treasure Data | Contact | Sep 14, 2026 |
M Mixpanel | Free | Oct 19, 2026 |
A Amplitude | Free | Sep 9, 2026 |
L Lytics | $500 /mo | Jan 13, 2026 |
Hightouch pricing FAQ
- How much does Hightouch cost?
- Hightouch offers a free Basic Reverse ETL plan; its paid plans are quote-based (contact sales).
- Does Hightouch have a free plan?
- Yes. Hightouch's Basic Reverse ETL plan is free.
- What pricing model does Hightouch use?
- Hightouch uses subscription pricing across 3 plans, with a free tier.
- When did Hightouch last change its pricing?
- Jul 3, 2026: Hightouch: AI Decisioning renamed Agentic Marketing Platform + more.
- How often has Hightouch changed its pricing?
- Pulse has recorded 2 pricing changes for Hightouch since it started tracking on Feb 27, 2026; the pricing page was last captured on Jul 3, 2026.