Hightouch: AI Decisioning renamed Agentic Marketing Platform + more
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Hightouch's pricing page, Pulse recorded 2 changes: Top-tier plan renamed from 'AI Decisioning' to 'Agentic Marketing Platform', now bundling new 'Ad Studio' product alongside AI Decisioning; 'Data Agents' added to Composable CDP plan's included feature list. In detail: 'Data Agents' added to the Composable CDP plan's included feature list; Top-tier plan renamed from 'AI Decisioning' to 'Agentic Marketing Platform', broadening from 1:1 personalization to full lifecycle/advertising workflows; product features now list 'Ad Studio' and 'AI Decisioning' as bundled sub-products (was 'Decisioning agents / Reinforcement Learning / Insights'). Pulse files it as a packaging change (feature added, plan renamed) with an upward direction.
It lands 59 days after Hightouch's previous change, "Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio" (May 5, 2026). Hightouch has been tracked since 2026-02-27.
In the same window Mixpanel, Amplitude and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Composable CDP · FeatureAddedNo 'Data Agents''Data Agents'
- Agentic Marketing Platform · PlanReworded
BeforeAI Decisioning
AfterAgentic Marketing Platform
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Composable CDP | Feature | No 'Data Agents' | 'Data Agents' | Added |
| Agentic Marketing Platform | Plan | AI Decisioning | Agentic Marketing Platform | Reworded |
Values as written on Hightouch's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Hightouch's pricing page (hightouch.com) from Mar 30, 2026 and Jun 29, 2026; the change is marked near the top of the page, where 'Data Agents' now appears.
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Hightouch, the last 90 days
Full history- Jul 3, 2026improvedHightouch: AI Decisioning renamed Agentic Marketing Platform + more · this change
- May 5, 2026packagingHightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio
Across Data & Analytics in the same window
All Data & Analytics changesQuestions about this change
Did Hightouch raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: feature added, plan renamed.
What changed on Hightouch's pricing page between Mar 30, 2026 and Jun 29, 2026?
Composable CDP feature: No 'Data Agents' → 'Data Agents', added; Agentic Marketing Platform plan: AI Decisioning → Agentic Marketing Platform, reworded. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Hightouch change its pricing?
Pulse recorded 1 other pricing-page change for Hightouch in the 90 days before this one; the previous change was "Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio" on May 5, 2026; Hightouch has been tracked since 2026-02-27.