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FivetranProduct change · Feature change · Feature added · Oct 5 → Jan 1, 2026

Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action

Verified Jan 10, 2026Data & AnalyticsDirection: up
The changeContact sales — reworded.
Before · Oct 5Contact sales
After · Jan 1Get started
reworded
2 changes2 capturesOct 5, 2025 → Jan 1, 2026

What happened

Between the Oct 5, 2025 and Jan 1, 2026 captures of Fivetran's pricing page, Pulse recorded 2 changes: Business Critical plan call-to-action changed from 'Contact sales' to 'Get started', making the tier directly accessible for self-service signup; New 'Pricing Examples' section added showing common workloads with median usage and costs for Marketing analytics, E-commerce, Sales & CS analytics, and Finance analytics use cases. Pulse files it as a product change (feature change, feature added) with an upward direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.

Fivetran's previous recorded change was "Fivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature" (Q1 2025). Before that Pulse recorded "Fivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier" (Q3 2024), "Fivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+" (Q2 2024) and "Fivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'" (Q1 2024). Fivetran has been tracked since 2024-10-01.

In the same window Aws, Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Business Critical · FeatureReworded
    Contact salesGet started
  • — · FeatureAdded

    BeforeNo showing common workloads

    Aftershowing common workloads

Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Fivetran's pricing page (fivetran.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked near the top of the page, where "Contact sales" becomes "Get started".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

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Fivetran, pricing history

Full history
  1. Week 5, 2026packagingFivetran unveils tiered MAR rate cards with commit discounts up to 11%
  2. Week 4, 2026packagingFivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples
  3. Week 2, 2026packagingFivetran reveals tiered MAR pricing from $1.18 per million rows
  4. Jan 10, 2026improvedFivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action · this change
  5. Q1 2025packagingFivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature
  6. Q3 2024improvedFivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier
  7. Q2 2024improvedFivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+
  8. Q1 2024improvedFivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'

Across Data & Analytics in the same window

All Data & Analytics changes
  1. AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
  2. Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
  3. Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
  4. TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
  5. Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode

Questions about this change

Did Fivetran raise prices in January 2026?

No list-price increase was recorded between Oct 5, 2025 and Jan 1, 2026. The change Pulse detected was a product change: feature change, feature added.

What changed on Fivetran's pricing page between Oct 5, 2025 and Jan 1, 2026?

Business Critical feature: Contact sales → Get started, reworded; feature: No showing common workloads → showing common workloads, added. Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.

How often does Fivetran change its pricing?

Pulse recorded 0 other pricing-page changes for Fivetran in the 90 days before this one; the previous change was "Fivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature" in Q1 2025; Fivetran has been tracked since 2024-10-01.