Fivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Fivetran's pricing page, Pulse recorded 3 changes: Standard plan added SSH tunnels for encryption (new security feature); Standard plan connectors increased from 500+ to 700+ fully-managed connectors (40% increase); Starter plan completely removed from pricing page (previously offered for application and file sources with 1-hour syncs). Pulse files it as a packaging change (feature added, limit increase, plan removed) with an upward direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.
Fivetran's previous recorded change was "Fivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier" (Q3 2024). Before that Pulse recorded "Fivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+" (Q2 2024) and "Fivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'" (Q1 2024). Fivetran has been tracked since 2024-10-01.
In the same window Aws, Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Standard · FeatureAddedNo SSH tunnelsSSH tunnels
- Standard · LimitChanged
Before500+
After700+ fully-managed connectors
- Starter · PlanRemoved
BeforeStarter plan completely
AfterNo Starter plan completely
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Standard | Feature | No SSH tunnels | SSH tunnels | Added |
| Standard | Limit | 500+ | 700+ fully-managed connectors | Changed |
| Starter | Plan | Starter plan completely | No Starter plan completely | Removed |
Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fivetran's pricing page (fivetran.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where SSH tunnels now appears.
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Fivetran, pricing history
Full history- Week 4, 2026packagingFivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples
- Week 2, 2026packagingFivetran reveals tiered MAR pricing from $1.18 per million rows
- Jan 10, 2026improvedFivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action
- Q1 2025packagingFivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature · this change
- Q3 2024improvedFivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier
- Q2 2024improvedFivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+
- Q1 2024improvedFivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'
Across Data & Analytics in the same window
All Data & Analytics changes- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Questions about this change
Did Fivetran raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: feature added, limit increase, plan removed.
What changed on Fivetran's pricing page between Jan 1, 2025 and Apr 1, 2025?
Standard feature: No SSH tunnels → SSH tunnels, added; Standard limit: 500+ → 700+ fully-managed connectors, changed; Starter plan: Starter plan completely → No Starter plan completely, removed. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Fivetran change its pricing?
Pulse recorded 0 other pricing-page changes for Fivetran in the 90 days before this one; the previous change was "Fivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier" in Q3 2024; Fivetran has been tracked since 2024-10-01.