Fivetran unveils tiered MAR rate cards with commit discounts up to 11%
What happened
Between the Jan 19, 2026 and Jan 27, 2026 captures of Fivetran's pricing page, Pulse recorded one change: Fivetran added explicit rate card tables for all paid plans: incremental spend per million MAR across 7 tiers (0–1000M MAR) and per-connection costs with commit-based discounts (5%–11%). Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.
Fivetran's previous recorded change was "Fivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples" (Week 4, 2026). Before that Pulse recorded "Fivetran reveals tiered MAR pricing from $1.18 per million rows" (Week 2, 2026) and "Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action" (Jan 10, 2026). Fivetran has been tracked since 2024-10-01.
In the same window Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingAdded
BeforeNo explicit rate card tables
Afterexplicit rate card tables
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | No explicit rate card tables | explicit rate card tables | Added |
Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fivetran's pricing page (fivetran.com) from Jan 19, 2026 and Jan 27, 2026; the change is marked near the top of the page, where explicit rate card tables now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Fivetran, the last 90 days
Full history- Apr 4, 2026packagingFivetran Removes Specific Non-Profit Discount Percentage From Pricing
- Mar 3, 2026packagingFivetran ends startup discount programs for YC and non-YC companies
- Feb 16, 2026packagingFivetran opens startup discounts to all VC-backed companies
- Week 5, 2026packagingFivetran unveils tiered MAR rate cards with commit discounts up to 11% · this change
- Week 4, 2026packagingFivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples
- Week 2, 2026packagingFivetran reveals tiered MAR pricing from $1.18 per million rows
- Jan 10, 2026improvedFivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action
Across Data & Analytics in the same window
All Data & Analytics changes- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
- Google CloudJun 15Google Cloud Looker shifts Analytics tokens to pooled instance tiers
Questions about this change
Did Fivetran raise prices in January 2026?
No list-price increase was recorded between Jan 19, 2026 and Jan 27, 2026. The change Pulse detected was a packaging change: package change.
What changed on Fivetran's pricing page between Jan 19, 2026 and Jan 27, 2026?
Packaging: No explicit rate card tables → explicit rate card tables, added. Pulse compared the captures it took on Jan 19, 2026 and Jan 27, 2026; the before/after table above lists each item as written on the page.
How often does Fivetran change its pricing?
Pulse recorded 3 other pricing-page changes for Fivetran in the 90 days before this one; the previous change was "Fivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples" in Week 4, 2026; Fivetran has been tracked since 2024-10-01.