Fivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR'
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Fivetran's pricing page, Pulse recorded one change: Business Critical plan feature renamed from 'Access to Local Data Processing' to 'Access to Fivetran HVR'. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.
This is the first pricing-page change Pulse has recorded for Fivetran. Fivetran has been tracked since 2024-10-01.
In the same window Aws, Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business Critical · FeatureReworded
BeforeAccess to Local Data Processing
AfterAccess to Fivetran HVR
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business Critical | Feature | Access to Local Data Processing | Access to Fivetran HVR | Reworded |
Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fivetran's pricing page (fivetran.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where "Access to Local Data Processing" becomes "Access to Fivetran HVR".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Fivetran, pricing history
Full history- Q1 2025packagingFivetran Removes Starter Plan, Enhances Standard Plan with 40% More Connectors and New SSH Tunnel Security Feature
- Q3 2024improvedFivetran Introduces Hybrid Deployment Option to Enterprise Plan, Expanding Access Beyond Business Critical Tier
- Q2 2024improvedFivetran Expands Starter Plan with Increased Fully-Managed Connectors from 400+ to 500+
- Q1 2024improvedFivetran Renames Key Business Critical Plan Feature to 'Access to Fivetran HVR' · this change
Across Data & Analytics in the same window
All Data & Analytics changes- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Questions about this change
Did Fivetran raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature change.
What changed on Fivetran's pricing page between Jan 1, 2024 and Apr 1, 2024?
Business Critical feature: Access to Local Data Processing → Access to Fivetran HVR, reworded. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Fivetran change its pricing?
Pulse recorded 0 other pricing-page changes for Fivetran in the 90 days before this one; Fivetran has been tracked since 2024-10-01.