Fivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples
What happened
Between the Jan 14, 2026 and Jan 19, 2026 captures of Fivetran's pricing page, Pulse recorded one change: Pricing details by connection section (tiered MAR cost range table) replaced with Pricing Examples section showing median connector usage and list prices based on real customer data. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Jul 8, 2026) lists Standard at $750 per million monthly active rows (MAR) + $500 per million monthly active rows (MAR), Enterprise at $1,000 per million monthly active rows (MAR), Business Critical at $1,600 per million monthly active rows (MAR) and Fivetran Transformations at $0.01 per model run.
Fivetran's previous recorded change was "Fivetran reveals tiered MAR pricing from $1.18 per million rows" (Week 2, 2026). Before that Pulse recorded "Fivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action" (Jan 10, 2026). Fivetran has been tracked since 2024-10-01.
In the same window Aws, Google Cloud and Talend also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingPackage change
Pricing details by connection section (tiered MAR cost range table) replaced with Pricing Examples section showing median connector usage and list prices based on real customer data.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | Pricing details by connection section (tiered MAR cost range table) replaced with Pricing Examples section showing median connector usage and list prices based on real customer data. | Package change | |
Values as written on Fivetran's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Fivetran's pricing page (fivetran.com) from Jan 14, 2026 and Jan 19, 2026; the change is marked near the top of the page.
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Fivetran, the last 90 days
Full history- Mar 3, 2026packagingFivetran ends startup discount programs for YC and non-YC companies
- Feb 16, 2026packagingFivetran opens startup discounts to all VC-backed companies
- Week 5, 2026packagingFivetran unveils tiered MAR rate cards with commit discounts up to 11%
- Week 4, 2026packagingFivetran Replaces Tiered Pricing Tables with Real Customer Usage Examples · this change
- Week 2, 2026packagingFivetran reveals tiered MAR pricing from $1.18 per million rows
- Jan 10, 2026improvedFivetran Makes Business Critical Plan Accessible for Self-Service Signup with New 'Get Started' Call-to-Action
Across Data & Analytics in the same window
All Data & Analytics changes- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- Google CloudSep 21Looker: Conversational Analytics grace period extended indefinitely
- Google CloudSep 21Google Cloud Looker scraps Sept 30 deadline, extends free CA access indefinitely
- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Questions about this change
Did Fivetran raise prices in January 2026?
No list-price increase was recorded between Jan 14, 2026 and Jan 19, 2026. The change Pulse detected was a packaging change: package change.
What changed on Fivetran's pricing page between Jan 14, 2026 and Jan 19, 2026?
Pricing details by connection section (tiered MAR cost range table) replaced with Pricing Examples section showing median connector usage and list prices based on real customer data. Pulse compared the captures it took on Jan 14, 2026 and Jan 19, 2026; the before/after table above lists each item as written on the page.
How often does Fivetran change its pricing?
Pulse recorded 2 other pricing-page changes for Fivetran in the 90 days before this one; the previous change was "Fivetran reveals tiered MAR pricing from $1.18 per million rows" in Week 2, 2026; Fivetran has been tracked since 2024-10-01.